Senior Social Creative & Conversion Manager

43 minutes ago
Full-time
Senior
Marketing and Growth
DC Thomson

DC Thomson

DC Thomson is a prominent media organization in the UK that specializes in publishing newspapers and magazines.

Media
1K-5K
Founded 1905

Description

  • Develop and deliver social-first creative strategies supporting audience growth, acquisition, and subscription objectives.
  • Create platform-native content for Meta, TikTok, YouTube, and emerging social channels.
  • Own short-form video production from concept and scripting through filming, editing, and publishing.
  • Develop creative campaigns that bring family history and historical storytelling to modern audiences.
  • Run creative tests and experiments across paid and organic social channels.
  • Use customer insight, analytics, and market trends to guide content and optimise performance.
  • Improve social-to-subscription conversion journeys with Product, UX, and Performance Marketing teams.
  • Collaborate with creators, agencies, and platform partners to extend reach and engagement.
  • Explore responsible uses of AI and automation while maintaining quality and brand standards.
  • Share insights, learnings, and best practices across the wider business.

Requirements

  • Proven experience delivering high-performing social media and content campaigns.
  • Strong short-form video skills, including scripting, filming, and editing.
  • Experience creating content for Meta, TikTok, and YouTube.
  • Track record of improving paid and organic social performance through testing and optimisation.
  • Strong analytical skills and confidence using data to guide decisions.
  • Experience managing multiple stakeholders, priorities, and deliverables.
  • Understanding of customer acquisition, conversion, and digital marketing funnels.
  • Creative, curious, and willing to experiment with new formats, technologies, and ideas.

Benefits

  • Flexible remote working.
  • Collaborative team environment.
  • Opportunity to make a measurable impact on products used by millions worldwide.
  • Work with a unique purpose and extensive historical content collection.

Interested in this position?

Apply directly on the company website

Apply Now

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