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Head of Growth

1 month ago
United States
Full-time
Executive
Growth Marketing Manager
Sales and Business Development
Content Marketing
Apply Now
Richpanel

Richpanel

Richpanel: AI-powered customer service platform for ecommerce that combines AI and human capabilities to respond faster, manage all channels, and scale customer service efficiently.

Internet Software & Services
11-50
Founded 2019
View All Jobs 3

Description

  • Define Richpanel’s positioning and point of view across its website, sales materials, events, and customer stories.
  • Build Richpanel’s presence across X, DTC, ecommerce, CX, and AI communities.
  • Turn customer evidence into content, case studies, research, and market conversations.
  • Conduct customer, prospect, partner, operator, and lost-deal interviews to test messaging and offers.
  • Create sales narratives and competitive battlecards against Gorgias, Zendesk, Fin, Decagon, and Sierra.
  • Develop PPC, AEO, content, events, referral, and partnership channels that generate qualified pipeline.
  • Set budgets, success criteria, and scale-or-stop decisions for channel experiments.
  • Identify and develop new enterprise and vertical markets from research through repeatable go-to-market motions.
  • Define ICPs, buying triggers, objections, messaging, proof points, channels, and sales plays for each vertical.
  • Personally write, research, launch, and collaborate with the CEO, product, sales, and customers.

Requirements

  • 7+ years of experience in B2B SaaS growth, product marketing, brand, or category creation.
  • Experience opening a new market, geography, segment, or vertical from zero.
  • Demonstrated ability to change market perception and create qualified pipeline.
  • Strong understanding of both brand marketing and demand generation.
  • Clear writing skills and experience building engagement on X.
  • Experience with PPC, AEO, content, events, and partnerships.
  • Experience developing positioning, launch plans, sales narratives, or competitive battlecards.
  • Strong customer research, interviewing, and field-work skills.
  • Ability to work directly with a founder and make decisions with incomplete information.
  • Daily use of AI for research, drafting, analysis, and productivity.
  • Ecommerce, DTC, CX, or enterprise AI experience is preferred but not required.

Benefits

  • $190,000–$225,000 base salary.
  • 20% target performance bonus, with total target cash compensation of $228,000–$270,000.
  • 0.5%–1% equity vesting over four years.
  • 25 paid days off annually.
  • Learning and development allowance.
  • Remote role based in the United States.
  • Annual offsite and quarterly team gatherings.
  • Direct access to the CEO, customers, product team, sales calls, and budget for research, content, events, and channel experiments.

Interested in this position?

Apply directly on the company website

Apply Now

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