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Content Manager, Demand Generation

8 hours, 25 minutes ago
United States
Full-time
Mid Level
Content Marketing Manager
Marketing and Growth
Content Marketing CRM SEO Social Media Marketing
Apply Now
ReversingLabs

ReversingLabs

ReversingLabs offers cutting-edge Software Supply Chain Security solutions, empowering Dev and SOC teams to detect and mitigate sophisticated cyber threats with their Titanium Platform.

Internet Software & Services
251-1K
Founded 2009
$81M raised
View All Jobs 14

Description

  • Develop and execute a comprehensive content marketing strategy aligned with demand generation goals and objectives.
  • Manage a content calendar to ensure consistent delivery of content across webinars, emails, podcasts, blog posts, nurtures, reports, ebooks, whitepapers, video, and social media.
  • Partner with product marketing and demand generation to align content with campaign themes and company priorities.
  • Collaborate with SEO/AEO teams to optimize content for organic traffic and improved search rankings.
  • Coordinate with external content contributors, agencies, and public relations partners to support content production.
  • Create, curate, schedule, and manage social media content and campaigns in collaboration with the creative team.
  • Monitor content performance metrics and use insights to improve content strategy and execution.
  • Collaborate cross-functionally to ensure brand consistency and messaging alignment.
  • Stay current on industry trends, best practices, and emerging content marketing techniques.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-6 years of experience in content marketing for B2B SaaS or technology companies.
  • Proven track record of developing and executing successful content marketing strategies.
  • Strong writing and editing skills with the ability to create engaging and persuasive content.
  • Experience using AI tools such as Jasper, ChatGPT, Anthropic Claude, and Google Gemini to support content creation.
  • Experience with SEO optimization and familiarity with SEO tools.
  • Knowledge of social media platforms and experience creating and managing social media content.
  • Understanding of marketing analytics and the ability to interpret data to guide content strategy.
  • Excellent project management and organizational skills with the ability to prioritize and meet deadlines.
  • Ability to work collaboratively in a fast-paced, deadline-driven environment.
  • Experience in the cybersecurity industry is a plus.
  • Experience with marketing automation and CRM platforms is a plus.

Benefits

  • Base salary of $119,000–$129,000 plus performance-based bonus or commission, depending on role.
  • Comprehensive total rewards package with equity.
  • 401(k) with Traditional and Roth options.
  • Flexible Spending Accounts for health care and dependent care.
  • Medical coverage with ReversingLabs covering nearly 90% of premiums across coverage levels.
  • Health Reimbursement Arrangement to help cover medical deductibles.
  • 100% employer-paid dental, vision, disability, and life insurance.
  • Flexible PTO, quarterly Wellness Weekends, and 8 hours of paid volunteer time annually.
  • Remote work stipend, free Calm app membership, Udemy Business access, and career development support.

Interested in this position?

Apply directly on the company website

Apply Now

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