Inbound Marketer

1 day, 9 hours ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Create high-quality inbound content that educates, builds authority, and supports demand generation.
  • Write and optimize SEO-friendly blogs, landing pages, website copy, and other inbound marketing assets.
  • Develop content aligned with search intent, funnel stage, and conversion goals.
  • Optimize content for traditional search engines and AI-driven search experiences such as LLMs, summaries, and featured answers.
  • Continuously improve existing content based on performance data and ranking opportunities.
  • Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows.
  • Support content distribution across LinkedIn, X, newsletters, and other relevant channels.
  • Build inbound systems that connect content, engagement, and conversion.
  • Develop guides, playbooks, checklists, and gated resources designed to capture demand.
  • Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows.
  • Conduct research on industries, competitors, buyer pain points, search opportunities, and content gaps.
  • Monitor and analyze content performance, rankings, traffic behavior, and conversions using analytics and SEO tools.
  • Report insights and recommendations to improve inbound performance and campaign outcomes.
  • Collaborate with marketing and strategy teams on website optimization and inbound campaigns.

Requirements

  • Proven experience in inbound marketing, content marketing, SEO, or content writing.
  • Strong understanding of SEO, search intent, and inbound funnel strategy.
  • Experience using Google Search Console, GA4, SEMrush, Ahrefs, or similar tools.
  • Excellent written English and storytelling ability.
  • Experience creating conversion-focused inbound content.
  • Strong research and analytical skills.
  • A portfolio showcasing inbound or SEO-driven content work.
  • Agency or B2B marketing experience preferred.
  • Experience building and promoting lead magnets preferred.
  • Familiarity with LinkedIn and social content distribution strategies preferred.
  • Understanding of AI-search optimization and evolving search behavior preferred.
  • Experience improving website conversion rates and inbound lead generation preferred.
  • Ability to work full-time remote hours aligned with U.S. business hours.
  • Remote location preferred in LATAM, South Africa, the Philippines, or Pakistan.

Interested in this position?

Apply directly on the company website

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