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Senior Product Manager, Data Activation

8 hours, 47 minutes ago
United States
Full-time
Senior
Product Manager
Product Management
JIRA SQL
Apply Now
Resonate

Resonate

Resonate offers AI-powered consumer data intelligence and activation software that helps organizations understand and engage their audiences effectively, predicting and capitalizing on changing consumer preferences for growth and success.

Media
51-250
Founded 2007
$42M raised
View All Jobs 3

Description

  • Shape the structure, packaging, pricing, and positioning of custom audience and syndicated data offerings.
  • Own the Data Activation roadmap end-to-end, including business cases, requirements, user stories, acceptance criteria, and Jira sprint ceremonies.
  • Define repeatable requirements, intake processes, and rollout playbooks for partner integrations with platforms such as LiveRamp, The Trade Desk, and Blockgraph.
  • Partner with Engineering and Product leadership on API requirements and target-state architecture decisions.
  • Lead taxonomy changes, workflows, and monitoring that support reliable audience delivery at scale.
  • Serve as the product contact for Customer Success, Sales, and Solutions Engineering, providing positioning and proof points to support revenue growth and retention.
  • Define launch success criteria and balance roadmap priorities against commercial requests.
  • Collaborate with senior leadership, Engineering, and cross-functional teams to turn strategy into shipped products.

Requirements

  • Substantial product management experience in digital advertising or the data ecosystem, with hands-on ownership of backlogs, specifications, and delivery.
  • Current, first-hand knowledge of how syndicated data is bought, sold, packaged, priced, classified, and valued on open marketplaces.
  • Experience with audience creation, identity, data distribution, and partner integrations from scope through delivery.
  • Deep knowledge of the AdTech and MarTech landscape, including CDPs, DSPs, SSPs, DMPs, direct and programmatic workflows, activation, taxonomy, and measurement.
  • Working knowledge of identity resolution concepts including HHID, UID2, MAID, HEM, and identity graphs.
  • Technical fluency to partner effectively with Engineering on architecture, integrations, and data flows.
  • Sell-side experience at a data provider, data marketplace, or platform is preferred.
  • Experience with CTV, Retail Media Networks, walled gardens, clean rooms, or data collaboration platforms is preferred.
  • Comfort using AI tools to analyze data and inform product decisions; SQL and scripting experience is a bonus.
  • Strong ownership, strategic thinking, communication, collaboration, adaptability, customer focus, and proactive problem-solving skills.

Benefits

  • Remote-first work environment with genuine flexibility and light travel for company and client events.
  • Open PTO policy that encourages employees to take meaningful time off.
  • Competitive 401(k) match.
  • Comprehensive benefits package supporting employees and their families.
  • Opportunities for professional growth and meaningful impact on the company.
  • Opportunity to work on AI-powered marketing data and identity solutions.

Interested in this position?

Apply directly on the company website

Apply Now

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