Director, CRM - Mattress Brands

3 days, 14 hours ago
Full-time
Lead
Data Science and Analytics
Resident Home

Resident Home

Resident Home is a direct-to-consumer company that offers a wide range of home goods products, including mattresses, bed frames, bedroom furniture, and bedding items. With a focus on comfort and quality, Resident Home's brands like Nectar, DreamCloud, ...

Specialty Retail
251-1K
Founded 2017
$157M raised

Description

  • Own the CRM strategy across Nectar, DreamCloud, Awara, and Siena while maintaining portfolio-level cohesion.
  • Direct the email and SMS CRM calendar, including scheduling and segmentation aligned to each brand’s promotional plan.
  • Oversee lifecycle journey strategy across email and SMS to drive revenue and engagement.
  • Own the CRM testing roadmap by analyzing results, prioritizing next tests, and improving program performance.
  • Identify growth opportunities in segmentation, personalization, and lifecycle strategy.
  • Monitor send volume and platform costs, identify budget risks, and recommend program adjustments.
  • Design and evaluate weekly, monthly, and quarterly performance analyses.
  • Manage vendor relationships with Klaviyo and Attentive and assess platform/tooling needs.
  • Lead cross-functional collaboration with brand, data and analytics, creative, product, growth, and customer success teams.
  • Lead and develop a team of four CRM employees.

Requirements

  • Minimum of 6 years of email and SMS marketing experience in eCommerce/DTC.
  • Experience managing CRM programs across multiple brands or business units preferred.
  • Experience managing a team of 2 or more.
  • Bachelor's degree preferred.
  • Ability to analyze large data sets, interpret trends, identify anomalies, and make testing recommendations.
  • Strong testing instinct with experience designing tests and analyzing results.
  • Working knowledge of analytics tools such as Looker.
  • Experience with email development and basic HTML for email.
  • Understanding of CAN-SPAM laws and email marketing best practices.
  • Klaviyo and/or Attentive experience is a plus.
  • Experience in a fast-paced environment and ability to quickly ramp up and multitask.
  • Ability to self-motivate, work independently, and operate within a decentralized team.

Benefits

  • Remote-first workplace.
  • Competitive salary of $150,000-$180,000.
  • Health, vision, and dental insurance.
  • HSA company contributions.
  • 401(k) with company match.
  • Take-what-you-need paid time off.
  • Wellness benefits.
  • WFH office and cell phone/internet stipend.
  • Free mattress and Friends and Family discount.
  • Eligible for discretionary bonuses or commission payments.

Interested in this position?

Apply directly on the company website

Apply Now

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