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Marketing Strategist

3 weeks, 4 days ago
Kenya, Pakistan, Philippines
Full-time
Mid Level
Marketing Strategist
Marketing and Growth
Content Marketing CRM Email Marketing Google Ads Google Analytics HIPAA Instagram API SEO TikTok
Apply Now
Remote Raven

Remote Raven

Remote Raven connects clients with highly qualified virtual assistants to quickly fill positions, enabling businesses to focus on core activities with no start-up fees.

Professional Services
11-50
View All Jobs 31

Description

  • Develop and own the annual marketing strategy and calendar across all 9 locations.
  • Identify growth opportunities across medical dermatology, cosmetic treatments, and surgical procedures.
  • Balance brand-wide priorities with location-specific campaigns and community needs.
  • Set measurable marketing goals and KPIs tied to patient acquisition, retention, and revenue targets.
  • Present marketing plans, campaign performance, and strategic recommendations to leadership.
  • Develop and manage social media strategy and content calendars across Instagram, Facebook, TikTok, and LinkedIn.
  • Oversee HIPAA-compliant content creation that educates patients and strengthens brand trust.
  • Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms.
  • Manage advertising budgets across all 9 locations and produce ROI reporting and attribution analysis.
  • Develop and execute SEO, local SEO, email marketing, CRM, reputation management, and website optimization initiatives.
  • Build dashboards and deliver monthly and quarterly performance reports with actionable insights.

Requirements

  • 3 to 6+ years of experience in digital marketing, with some experience in healthcare, medical, or multi-location environments.
  • Proven experience managing integrated campaigns across social media, paid advertising, SEO, and email marketing.
  • Strong understanding of HIPAA marketing compliance and healthcare advertising regulations.
  • Proficiency with Google Ads, Meta Ads Manager, and at least one email marketing platform.
  • Working knowledge of SEO best practices, including local SEO for multi-location businesses.
  • Experience with Google Analytics (GA4) and Google Search Console.
  • Strong written communication skills with the ability to translate complex clinical services into clear patient messaging.
  • Highly organized with the ability to manage campaigns across multiple locations simultaneously.
  • Self-directed and comfortable working remotely with cross-functional teams.
  • Prior experience in dermatology, aesthetics, or cosmetic medicine is preferred.
  • Experience managing marketing for a multi-location medical or dental practice is preferred.
  • Familiarity with healthcare CRM platforms such as Podium, Birdeye, or PatientPop is preferred.
  • Experience with influencer or KOL partnerships in the aesthetic or skincare space is preferred.
  • Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools are preferred.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

  • 100% remote work arrangement.
  • Full-time employment.

Interested in this position?

Apply directly on the company website

Apply Now

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