RemoteLeaf Logo
Log in Sign up

Head of Performance Marketing

12 hours, 12 minutes ago
United Kingdom
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Keyword Research
Apply Now
Releaf

Releaf

Releaf is the UK's premier private medical cannabis clinic offering a comprehensive range of services including consultations, prescriptions, medical cannabis products, and a cannabis card. Their Releaf+ subscription streamlines the process for patient...

Health Care Providers & Services
Founded 2022
View All Jobs 5

Description

  • Own paid search and paid social strategy end to end, with a focus on CPA, patient acquisition, and revenue growth.
  • Manage paid media spend efficiently across channels and improve channel mix and performance over time.
  • Incorporate patient lifetime value into channel strategy, bidding decisions, and audience development.
  • Lead creative testing across the paid funnel in partnership with the Paid Media Designer.
  • Own attribution, tracking standards, and UTM discipline across paid channels, ensuring accurate measurement and data integrity.
  • Take ownership of the affiliate channel, optimizing performance, strengthening partner relationships, and scaling the program.
  • Work with affiliate partners and networks to identify new publisher opportunities and improve tracking and attribution.
  • Build and maintain a structured testing and experimentation programme with clear hypotheses and measurable outcomes.
  • Produce regular performance reporting for the Marketing Director and senior stakeholders, explaining results and recommended actions.
  • Collaborate with the Head of Growth, Director of Acquisition, Head of Brand, and Head of Content on landing pages, search strategy, creative direction, and patient journeys.
  • Manage relationships with agencies, platforms, and third-party partners.
  • Lead and develop a small team, including a Paid Media Executive and Paid Media Designer.

Requirements

  • 5-7 years of experience in performance marketing with deep expertise in paid search and paid social.
  • Proven experience managing significant budgets with a focus on CPA and measurable patient or customer acquisition.
  • Strong understanding of LTV and how to apply it to paid media strategy.
  • Experience combining paid channel data with site funnel insight to make fast, high-impact decisions.
  • Confidence with attribution modelling, tracking setup, and multi-touch measurement across paid channels.
  • A structured, disciplined approach to experimentation, including building and running test programmes.
  • Affiliate channel experience with a track record of optimizing and growing performance.
  • Experience working in a regulated industry is essential; healthcare or fintech experience is strongly preferred.
  • Strong analytical skills with the ability to turn data into clear action for non-technical stakeholders.
  • Experience leading and developing a small team.
  • Commercial mindset focused on outcomes rather than activity.
  • Meticulous attention to detail across data, reporting, and execution.
  • Comfortable operating in both strategic and hands-on execution modes.
  • Strong technical knowledge across platforms, analytics tools, and AI.
  • Ability to stay current with platform updates and practitioner communities.

Benefits

  • Flexible working.
  • Personalized training and development.
  • Private health insurance.
  • Employee Assistance Programmes.
  • Access to employee perks.
  • Releaf staff patient benefits.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Interactive Strategies

Web & Marketing Analytics Manager

Interactive Strategies 51-250 Media

Interactive Strategies is seeking a Web & Marketing Analytics Manager to support mission-driven nonprofit clients by leading web and marketing analytics, measurement, and reporting across digital properties and campaigns.

United States Full-time Mid Level Data Analyst Digital Marketing Manager
$75k-$90k
Google Tag Manager HubSpot Keyword Research SEO
11 hours, 42 minutes ago
United Tech

User Acquisition Manager (In-app Networks)

United Tech 51-250 Internet Software & Services

User Acquisition Manager (In-app Networks) at a fast-growing live-streaming product will own and scale user acquisition campaigns across major in-app ad networks, helping drive channel strategy and growth in Tier-1 markets.

Ukraine Full-time Junior Digital Marketing Manager
SQL Tableau
12 hours, 12 minutes ago
United Tech

Senior User Acquisition Manager (Google Ads)

United Tech 51-250 Internet Software & Services

Senior UA Manager (Google Ads) at a fast-growing live-streaming platform, responsible for scaling acquisition across Google Ads while improving efficiency for a product used by hundreds of thousands of users worldwide.

Ukraine Full-time Senior Digital Marketing Manager
Firebase Google Ads Google Analytics Keyword Research Tableau
12 hours, 12 minutes ago
Launch Potato

Director of Paid Media, Performance Video

Launch Potato 51-250 Professional Services

Launch Potato is seeking a performance video growth leader to own and scale its insurance-focused YouTube business, with the role expanding into additional video platforms and verticals over time.

United States Full-time Lead Digital Marketing Manager Paid Media Specialist
$150k-$170k
Affiliate Marketing Google Ads Google Analytics Looker TikTok
1 day, 10 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers