User Acquisition Manager (In-app Networks)

1 month, 1 week ago
Full-time
Junior
Marketing and Growth
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016

Description

  • Launch and manage advertising campaigns across in-app ad networks such as AppLovin, Moloco, Mintegral, and Unity Ads.
  • Monitor and optimize campaigns daily against performance metrics including CPA, CPI, IPM, ROAS, and retention.
  • Own the channel strategy end to end, including testing structures for creatives, audiences, and bidding approaches.
  • Focus campaign execution and scaling efforts primarily on Tier-1 markets, including the US and Western Europe.
  • Maintain campaign reporting and prepare regular performance updates.
  • Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues.
  • Collaborate with the Creative team to request assets and provide feedback on creatives.
  • Report results in team syncs and run experiments with ownership of outcomes.

Requirements

  • 1+ years of hands-on experience in performance marketing for mobile apps, including personally launching and managing campaigns.
  • Practical experience with at least one of AppLovin, Moloco, Mintegral, or Unity Ads at meaningful spend levels.
  • Experience managing monthly budgets from $100,000.
  • Understanding of programmatic and ad network buying principles, including bidding, auctions, and optimization events.
  • Strong grasp of performance metrics such as CPA, CPI, CTR, CR, ROAS, IPM, and LTV.
  • Confident use of Excel or Google Sheets for data analysis and reporting.
  • Intermediate English level (B1+) for working with network interfaces and communicating with account managers.
  • Attention to detail and discipline in campaign structure and reporting.
  • Basic SQL knowledge or experience with BI tools such as Tableau or AppsFlyer is a plus.
  • Understanding of MMP tools such as AppsFlyer or Adjust and attribution principles is a plus.
  • Interest in automating routine reporting and monitoring processes using AI tools is a plus.

Benefits

  • 20 paid vacation days, 15 sick days, and 6 additional days off for family events.
  • Up to 10 additional days off for public holidays.
  • 100% medical insurance coverage.
  • Sports and equipment reimbursement.
  • Flexible work options, including remote work or working from the Kyiv hub.
  • Modern equipment or depreciation of your own tools.
  • Professional development support, including reimbursement for professional courses and English classes.
  • Performance-oriented reviews, Individual Development Plans, and opportunities for internal growth.

Interested in this position?

Apply directly on the company website

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