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Senior User Acquisition Manager (Google Ads)

1 month, 1 week ago
Ukraine
Full-time
Senior
Digital Marketing Manager
Data Science and Analytics
Firebase Google Ads Google Analytics Keyword Research Tableau
Apply Now
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016
View All Jobs 34

Description

  • Own and manage traffic acquisition in Google Ads across App campaigns/UAC, Web, PMax, and Search.
  • Scale the Google Ads budget 2-3x while maintaining target CPA, ROAS, and ROMI.
  • Build and execute a testing roadmap for creatives, audiences, keywords/signals, and budget strategies.
  • Define and optimize campaign test structures, scaling rules, and performance criteria.
  • Monitor campaign performance daily and adjust based on CPA and ROI trends.
  • Partner with Creative and Product Marketing teams to generate and validate new growth hypotheses.
  • Analyze performance data in AppsFlyer, Tableau, Google Analytics, and Firebase to identify growth opportunities and risks across app and web traffic sources.

Requirements

  • 3+ years of experience in performance marketing for mobile apps; experience in video streaming, live, or social apps is a plus.
  • Hands-on experience buying traffic in Google Ads, including Web, Web2app, and App campaigns, from launch to scale.
  • Experience managing Google Ads budgets above $300K per month.
  • Deep understanding of Google Ads algorithm mechanics, including Smart Bidding, tCPA, tROAS, and signals.
  • Strong knowledge of unit economics, cohort analysis, and key metrics such as CPA, ROAS, LTV, and retention.
  • Experience with mobile measurement partners and attribution tools such as AppsFlyer or Adjust.
  • Experience using BI and analytics tools such as Tableau, AppsFlyer, and Google Analytics/Firebase for data-driven decisions.
  • Upper-Intermediate (B2) or higher English proficiency.
  • Experience with other search networks is a plus.
  • Experience automating campaign launches, testing, and reporting with AI tools, Google Ads API, or Google Ads Scripts is a plus.

Benefits

  • 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.
  • 100% medical insurance coverage.
  • Sports and equipment reimbursement.
  • Work from the Kyiv hub or remotely with a flexible schedule.
  • Modern equipment or depreciation compensation for your own tools.
  • Financial and legal support.
  • Maternity Recovery Support Allowance.
  • Professional development support, including reimbursement for professional courses and English classes.

Interested in this position?

Apply directly on the company website

Apply Now

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