Senior User Acquisition Manager (Google Ads)

3 weeks ago
Full-time
Senior
Data Science and Analytics
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016

Description

  • Own and manage traffic acquisition in Google Ads across App campaigns/UAC, Web, PMax, and Search.
  • Scale the Google Ads budget 2-3x while maintaining target CPA, ROAS, and ROMI.
  • Build and execute a testing roadmap for creatives, audiences, keywords/signals, and budget strategies.
  • Define and optimize campaign test structures, scaling rules, and performance criteria.
  • Monitor campaign performance daily and adjust based on CPA and ROI trends.
  • Partner with Creative and Product Marketing teams to generate and validate new growth hypotheses.
  • Analyze performance data in AppsFlyer, Tableau, Google Analytics, and Firebase to identify growth opportunities and risks across app and web traffic sources.

Requirements

  • 3+ years of experience in performance marketing for mobile apps; experience in video streaming, live, or social apps is a plus.
  • Hands-on experience buying traffic in Google Ads, including Web, Web2app, and App campaigns, from launch to scale.
  • Experience managing Google Ads budgets above $300K per month.
  • Deep understanding of Google Ads algorithm mechanics, including Smart Bidding, tCPA, tROAS, and signals.
  • Strong knowledge of unit economics, cohort analysis, and key metrics such as CPA, ROAS, LTV, and retention.
  • Experience with mobile measurement partners and attribution tools such as AppsFlyer or Adjust.
  • Experience using BI and analytics tools such as Tableau, AppsFlyer, and Google Analytics/Firebase for data-driven decisions.
  • Upper-Intermediate (B2) or higher English proficiency.
  • Experience with other search networks is a plus.
  • Experience automating campaign launches, testing, and reporting with AI tools, Google Ads API, or Google Ads Scripts is a plus.

Benefits

  • 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.
  • 100% medical insurance coverage.
  • Sports and equipment reimbursement.
  • Work from the Kyiv hub or remotely with a flexible schedule.
  • Modern equipment or depreciation compensation for your own tools.
  • Financial and legal support.
  • Maternity Recovery Support Allowance.
  • Professional development support, including reimbursement for professional courses and English classes.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Digital Program Manager - Michigan

For Our Future 51-200 political organization

For Our Future Action Fund is hiring a Michigan-based Digital Program Manager to lead digital organizing and content efforts that mobilize voters and support regional field and electoral work.

After Effects Illustrator Photoshop
1 hour, 6 minutes ago

Digital Program Manager - Pennsylvania

For Our Future 51-200 political organization

For Our Future Action Fund is hiring a Pennsylvania-based Digital Program Manager to lead digital organizing and content efforts that support volunteer mobilization and voter engagement across the state.

After Effects Illustrator Photoshop
1 hour, 21 minutes ago

Associate Director, Paid Social

Media.Monks 5K-10K Media

Monks is hiring an Associate Director, Paid Social to lead client strategy, account growth, and team development across major paid social advertising accounts.

Digital Marketing E-commerce Google Analytics Salesforce TikTok
2 days, 1 hour ago

Digital Marketing Manager

Cresta 51-250 Professional Services

Cresta is hiring a Digital Marketing Manager to own and scale global paid media programs that support pipeline and revenue growth for its AI-powered customer experience platform.

Content Marketing Digital Marketing Facebook Ads Google Ads HubSpot LinkedIn Ads Looker Salesforce
3 days ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers