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Senior Manager, Demand Generation – Paid Media

1 month, 3 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Google Ads Salesforce
Apply Now
Redwood

Redwood

Redwood Software is a leading provider of digital transformation services and software solutions for businesses. They specialize in automating manual tasks in IT, finance, and general business processes, enabling enterprises to excel in the digital age.

Internet Software & Services
251-1K
Founded 1993
$381M raised
View All Jobs 18

Description

  • Own Redwood's global paid media program, including strategy, execution, budget management, and performance tracking.
  • Own paid media targets across lead volume, lead quality, pipeline contribution, and cost efficiency from click to closed-won.
  • Build and manage paid strategy across search, social, display, programmatic, and third-party channels.
  • Continuously optimize campaigns to improve conversion performance across the full funnel.
  • Manage a $10M+ annual paid media budget and allocate spend across channels.
  • Partner with Finance on forecasting, reconciliation, and performance reporting.
  • Report on key metrics including pipeline contribution, ROAS, CPL, and cost per opportunity.
  • Manage third-party vendor relationships, including contract negotiation and performance evaluation.
  • Apply CRO practices to landing pages, ad creative, and lead capture.
  • Collaborate with campaign, content, and product marketing to amplify content through paid channels.
  • Lead, mentor, and develop a growing paid media team while building accountability and continuous improvement.

Requirements

  • 5+ years of hands-on B2B paid media experience in a SaaS or enterprise software environment.
  • Demonstrated success driving pipeline through paid media.
  • Direct ownership of significant paid media budgets and complex channel mix allocation.
  • Advanced proficiency in Google Ads.
  • Experience with LinkedIn Campaign Manager, Reddit, Meta, and programmatic/DSP platforms including 6sense.
  • Experience managing paid programs on Reddit, G2, review platforms, content syndication networks, and third-party lead and appointment generation programs.
  • Proficiency with Salesforce and Marketo for attribution and reporting.
  • Working knowledge of landing page and personalization tools such as Instapage or Mutiny.
  • Strong analytical skills with the ability to translate performance data into recommendations for senior stakeholders.
  • Familiarity with generative engine optimization (GEO) and AI-driven search changes.
  • Experience managing vendor relationships, negotiating media contracts, and marketing a multi-brand or multi-product portfolio.
  • Prior experience building or scaling a paid media team.

Interested in this position?

Apply directly on the company website

Apply Now

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