Demand Generation Specialist

14 hours, 13 minutes ago
Mid Level
Sales and Business Development
Redwood

Redwood

Redwood Software is a leading provider of digital transformation services and software solutions for businesses. They specialize in automating manual tasks in IT, finance, and general business processes, enabling enterprises to excel in the digital age.

Internet Software & Services
251-1K
Founded 1993
$381M raised

Description

  • Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
  • Build and optimize email marketing campaigns, including newsletters, nurture flows, promotional sends, and triggered automation.
  • Develop AI workflows to generate additional pipeline and opportunities.
  • A/B test subject lines, calls to action, landing pages, and messaging to improve performance.
  • Track, analyze, and report on campaign metrics such as MQLs, opportunities, conversion rates, and pipeline contribution.
  • Manage website updates to support campaigns, product launches, and conversion optimization efforts.
  • Optimize landing pages and forms to improve lead capture and user experience.
  • Develop and manage lead nurture programs aligned to buyer stages and personas.
  • Support lead scoring model implementation and ongoing optimization with sales.
  • Maintain dashboards and reporting on demand generation KPIs and provide insights into ROI, attribution, and pipeline impact.

Requirements

  • 3+ years of demand generation experience, with PLG experience preferred.
  • Hands-on experience with marketing tech stacks such as Salesforce and Qualified.
  • Experience managing email campaigns and automated nurture workflows.
  • Strong understanding of B2B marketing funnels and lead qualification, including MQL/SQL definitions.
  • Experience with website and landing page optimization.
  • Analytical mindset with proficiency in marketing analytics.
  • AI-forward thinking around lead follow-up and conversion.
  • Ability to build AI workflows that generate pipeline and opportunities.
  • Experience in a similar B2B SaaS or enterprise software environment preferred.
  • Experience with lead scoring model design and implementation preferred.

Interested in this position?

Apply directly on the company website

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