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Product Marketing Manager

1 week, 3 days ago
France, Spain, Switzerland, Italy
Contract
Senior
Product Marketing Manager
Product Management
Copywriting CRM Email Marketing HubSpot SendGrid UI Design UX Design
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RealAdvisor

RealAdvisor

RealAdvisor is a company that aims to improve and optimize your experience of buying and selling real estate in Switzerland through modern and accurate tools. If you are a seller, we evaluate the value of your property online and connect you with the b...

Real Estate
11-50
Founded 2017
View All Jobs 7

Description

  • Build and optimize onboarding, activation, retention, upsell, and reactivation journeys.
  • Run campaigns across email, SMS, push notifications, and in-product messaging.
  • Define positioning, messaging, and value propositions for products and features.
  • Launch new products and features with clear go-to-market plans.
  • Create enablement materials for Sales and Customer Success teams.
  • Write copy for emails, landing pages, product updates, and marketing materials.
  • Create polished campaign assets and maintain brand and quality standards.
  • Build, launch, QA, and optimize campaigns using marketing automation and CRM tools.
  • Track campaign performance and define success metrics.
  • Analyze funnels, cohorts, engagement, and conversion data, and use A/B tests to improve results.

Requirements

  • 5+ years of experience in Product Marketing, Lifecycle Marketing, Growth Marketing, CRM Marketing, or a similar role.
  • Strong copywriting skills and the ability to simplify complex products.
  • Good design sense and the ability to create campaign assets independently.
  • Experience building campaigns in tools such as Customer.io, SendGrid, n8n, PostHog, HubSpot, or similar.
  • Comfortable working with analytics, segmentation, A/B testing, and performance reporting.
  • High attention to detail and a strong ownership mindset.
  • Startup or scale-up experience preferred.
  • Excellent English; French and/or Spanish is a plus.

Benefits

  • Fully remote freelance contract.
  • Competitive compensation with performance incentives.
  • High ownership and the opportunity to build Product Marketing from the ground up.
  • Work in a fast-growing European PropTech company.

Interested in this position?

Apply directly on the company website

Apply Now

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