RemoteLeaf Logo
Log in Sign up

Principal GTM Strategist

11 hours, 48 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Generative AI Salesforce
Apply Now
Appian

Appian

Appian is a top low code development platform that accelerates digital transformation, reinventing customer experiences and optimizing operations with industry-leading BPM and Case Management capabilities.

Internet Software & Services
1K-5K
Founded 1999
View All Jobs 13

Description

  • Partner with senior leadership and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view.
  • Translate complex technical capabilities into compelling, business-outcome-focused narratives for executive audiences.
  • Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption.
  • Use AI-powered research tools and market data to uncover buyer friction points, industry trends, and competitive insights.
  • Partner with Corporate Communications and PR teams to support media outreach, analyst conversations, influencer engagement, and external thought leadership.
  • Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging.
  • Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams.
  • Build localized campaign guidance, narrative guides, and enablement materials to support new-logo acquisition, pipeline acceleration, and deal value growth.
  • Orchestrate collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified value propositions.
  • Operationalize generative AI workflows and content automation tools to prototype and deliver high-quality assets across channels and buyer journey stages.
  • Analyze Salesforce, Marketo, BI platforms, and other systems to understand campaign performance, pipeline movement, buyer intent, and messaging effectiveness.
  • Partner with Marketing Operations to build dashboards that measure the impact of thought leadership, narrative programs, and GTM campaigns on demand generation and sales progression.

Requirements

  • 10–15+ years of progressive experience in corporate narrative strategy, macro content marketing, B2B product marketing, solutions marketing, GTM strategy, or related enterprise technology roles.
  • Proven experience partnering with executive leadership and C-suite stakeholders to refine strategic messaging and shape thought leadership.
  • Strong ability to translate complex technology capabilities into business value propositions for executive and enterprise buyer audiences.
  • Hands-on fluency with modern AI tools for market research, message development, content creation, workflow automation, and post-campaign analysis.
  • Demonstrated experience developing narratives and GTM programs around enterprise technology, SaaS, automation, AI, cloud, or digital transformation.
  • Experience designing scalable GTM toolkits, field enablement assets, sales narratives, and campaign frameworks.
  • Strong understanding of how Sales, Marketing, Product, Communications, and Partner teams work together to activate messaging in market.
  • Experience using Salesforce, Marketo, BI platforms, or related tools to analyze pipeline performance, campaign effectiveness, and buyer engagement.
  • Excellent written, verbal, and presentation skills, with the ability to simplify complexity without losing strategic depth.
  • Strong executive presence, intellectual curiosity, and the ability to influence without direct authority.
  • Bachelor’s degree in Marketing, Corporate Communications, Business Strategy, Product Management, or a related field, or equivalent practical experience.
  • Experience building thought leadership programs around AI, automation, process transformation, or enterprise software (preferred).
  • Experience working closely with Product Marketing, Solutions Marketing, Corporate Communications, Analyst Relations, or Sales Enablement teams (preferred).
  • Experience designing joint GTM narratives, co-branded assets, or partner campaigns with global systems integrators, ISVs, or strategic alliance partners (preferred).
  • Experience creating messaging systems, AI notebooks, content engines, or scalable knowledge-management tools (preferred).
  • Strong understanding of enterprise buying committees, Fortune 500 executive audiences, and complex B2B sales motions (preferred).
  • Experience building dashboards or reporting frameworks to measure the impact of content, thought leadership, or GTM programs (preferred).
  • Ability to operate as both a strategic thinker and hands-on orchestrator, moving seamlessly from market thesis to execution (preferred).

Benefits

  • Base salary range of $150,000 to $300,000 USD.
  • Discretionary bonus may be awarded based on individual and company performance.
  • 401(k) plan with company match.
  • Flexible time off and paid parental leave.
  • Medical, dental, and vision insurance plans.
  • Life insurance and disability insurance.
  • Wellness programs, wellness dollars, and health savings account contributions.
  • Employee Assistance Program (EAP) with free mental health support, employee stock purchase program, retirement/pension plan, tuition reimbursement, family-forming benefits, and learning and development resources.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

T

Product Marketer

Talentpluto, Inc. 1-10 Recruiting

A fast-scaling B2B SaaS company building AI-powered conversation intelligence is hiring a hands-on Product Marketing role to own launch messaging, distribution, and go-to-market storytelling for new features and releases.

United States Full-time Mid Level Product Marketing Manager
$120k-$200k
Content Marketing Influencer Marketing Social Media Marketing
11 hours, 48 minutes ago
Toradex

Developer Advocate and Technology Evangelist

Toradex 51-250 Internet Software & Services

Toradex is seeking a Developer Advocate and Technology Evangelist to build awareness and trust for its embedded computing and IoT platforms among developers, technical decision-makers, and external community voices.

Brazil Full-time Senior Product Marketing Manager Social Media Manager
Agile Embedded Systems IoT Python
12 hours, 3 minutes ago
Life360

Director, Audience & Ad Solutions GTM

Life360 251-1K Family Services

Life360 is seeking a senior Ads Product Go-To-Market leader to define how new ad products are launched, positioned, and sold across the company’s early-stage family ads platform.

United States Full-time Lead Product Marketing Manager Sales Enablement
$156k-$231k
12 hours, 3 minutes ago
Abnormal AI

Senior Product Marketing Manager

Abnormal AI Internet Software & Services

Abnormal AI is hiring a Senior Product Marketing Manager to lead messaging, positioning, launches, and customer-facing enablement for its cybersecurity email security products.

United States Full-time Senior Product Marketing Manager
$153k-$220k
Content Marketing Cybersecurity
1 day, 10 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers