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Brand Director, REVEAL

1 day, 9 hours ago
United States
Full-time
Senior
Marketing Strategist
Marketing and Growth
Digital Marketing
Apply Now
Tactacam

Tactacam

Tactacam is a company that specializes in providing hunters and outdoor sports enthusiasts with filming-related products and hunting cameras. Their cellular cameras offer limitless opportunities to capture the outdoors, designed by hunters for hunters....

Household Durables
51-250
Founded 2013
View All Jobs 9

Description

  • Own Reveal’s brand strategy, positioning, messaging hierarchy, tone of voice, and long-term narrative.
  • Lead annual and quarterly brand planning, campaign strategy, audience definition, and success metrics across DTC, retail, partnerships, and community channels.
  • Own go-to-market strategy for new products, apps, and feature launches.
  • Partner with Creative, Performance Marketing, Product, CX, Sales, Retail, Digital, and Partnerships to connect brand strategy with customer experience and business growth.
  • Develop strategic creative briefs and ensure storytelling reflects customer insights, brand strategy, and real results.
  • Act as the internal voice of the customer and align teams around a focused brand vision.
  • Own brand health metrics, including awareness, consideration, and preference, alongside performance outcomes.
  • Use customer insights, market research, and competitive analysis to evolve brand strategy.
  • Lead, mentor, and develop the brand marketing team as the organization grows.

Requirements

  • 5+ years of experience in brand management, marketing strategy, or product marketing.
  • Proven experience owning and growing a brand rather than only supporting one.
  • Deep understanding of brand positioning, customer insights, and messaging frameworks.
  • Experience partnering with creative teams to translate strategy into campaigns and storytelling.
  • Experience leading and developing a team.
  • Strong cross-functional leadership and ability to influence without direct authority.
  • Comfort presenting to executive leadership and defending strategic decisions.
  • Experience in fast-paced, entrepreneurial, or high-growth brand environments.
  • Knowledge of hunting culture or experience in hunting, outdoor, sporting goods, or enthusiast categories preferred.
  • Experience with DTC and retail brands, including retail media and in-store storytelling, preferred.
  • Experience with subscription, app-driven, or hardware-enabled products preferred.
  • Experience with professional, ambassador, conservation, or community programs preferred.
  • Applicants must not be based in Alaska, Connecticut, Delaware, Massachusetts, New Mexico, or South Dakota.

Benefits

  • Medical, dental, vision, life insurance, and disability coverage.
  • Competitive paid time off, pregnancy and parental leave, military leave, and Hunting Holidays.
  • Company-managed 401(k) retirement plan.
  • Remote-first flexibility.
  • Employee discounts and complimentary camera gear.
  • Company-sponsored outdoor trips and community projects.
  • Monthly TactaValor Awards recognizing performance and company values.

Interested in this position?

Apply directly on the company website

Apply Now

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