Senior Strategic ABM Manager

1 hour, 34 minutes ago
Full-time
Lead
Sales and Business Development
Pure Storage

Pure Storage

Pure Storage is a top all-flash enterprise storage company that simplifies data storage with modern, easy-to-manage solutions, driving business and IT transformation for organizations worldwide.

IT Services
1K-5K
Founded 2009

Description

  • Design, execute, and optimize 1:1 and 1:few ABM campaigns for strategic Financial Services accounts.
  • Tailor messaging, content, and engagement strategies to industry-specific challenges, buyer needs, and personas.
  • Collaborate with sales, field marketing, campaigns, and product marketing teams to align account objectives and vertical go-to-market strategies.
  • Use 6sense, Salesforce, Tableau, and related tools to measure engagement, pipeline impact, ROI, and campaign performance.
  • Develop executive-level programs that build alignment and trust with C-level Financial Services buyers.
  • Introduce ABM tactics such as call blitzes, strategic gifting, and multichannel personalization.
  • Create seller playbooks and outbound messaging aligned with Financial Services pain points.
  • Mentor junior ABM teammates and share playbooks, insights, and best practices across regions.
  • Manage and optimize ABM budgets and track program efficiency.

Requirements

  • 10+ years of B2B field marketing experience, including 5+ years in ABM or strategic account marketing.
  • Experience in enterprise technology or SaaS environments.
  • Strong Financial Services vertical marketing expertise and knowledge of industry trends, buyer needs, and go-to-market motions.
  • Advanced proficiency with ABM platforms such as 6sense or Demandbase, Salesforce CRM, and analytics tools such as Tableau.
  • Understanding of customer journeys, multi-touch attribution, and end-to-end campaign development.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Experience enabling sales teams with tailored messaging and account-based strategies.
  • Team mentorship or leadership experience preferred.

Benefits

  • Remote work option.
  • Flexible time off.
  • Wellness resources.
  • Company-sponsored team events.
  • Professional growth opportunities toward ABM leadership, vertical strategy, or demand generation ownership.
  • Employee Resource Groups and an inclusive workplace culture.
  • Accessibility accommodations throughout the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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