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B2C Panel Marketing Analyst (x2)

2 months, 4 weeks ago
Mexico, Brazil, India
Full-time
Mid Level
Data Analyst
Data Science and Analytics
Digital Marketing Email Marketing Figma HubSpot
Apply Now
Pulse Labs

Pulse Labs

Pulse Labs revolutionizes UX research with authentic consumer data and cutting-edge technology, empowering decision-making with data-driven solutions for voice technology and behavioral tracking.

IT Services
11-50
Founded 2017
$3M raised
View All Jobs 11

Description

  • Develop and execute panelist acquisition strategies across owned and paid channels to recruit usability research participants.
  • Grow the overall panelist database while also sourcing participants for niche client study requirements.
  • Track, analyze, and optimize campaign performance and spend within budget to meet recruitment goals.
  • Use A/B testing and a test-and-learn approach to improve campaigns and inform future strategy.
  • Qualify respondents into study participants using multiple methods to meet client requirements.
  • Onboard participants by providing clear instructions and support throughout the process.
  • Communicate with the panelist community through email updates, help content, and social media.
  • Collaborate with product and engineering teams to improve recruiting, onboarding flows, and participant experience.
  • Identify opportunities to automate and streamline existing recruiting and marketing processes.
  • Process and track participant incentives for each study.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3-5 years of recruitment, marketing, or social media marketing experience.
  • Experience working within a marketing automation platform such as HubSpot, Pardot, or Marketing Cloud.
  • Proficiency managing social media campaigns, email marketing, and other digital channels.
  • Experience advertising across organic and paid channels.
  • Strong attention to detail and excellent problem-solving skills.
  • Strong written and verbal communication skills and analytical skills.
  • Ability to work independently and as part of a team.
  • Experience with Google Suite or Microsoft Office Suite.
  • Preferred: demonstrated ability to self-motivate and follow through on projects.
  • Preferred: comfort working in a frequently changing and often ambiguous environment.
  • Preferred: experience recruiting people for events or research studies.
  • Preferred: experience with Canva, Figma, or other graphic design tools.
  • Preferred: experience using analytics tools to measure marketing campaign effectiveness.
  • Preferred: experience supporting user experience research, market research, or working with technical teams.

Interested in this position?

Apply directly on the company website

Apply Now

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