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Field Marketing Manager, Academia

1 hour, 32 minutes ago
United Kingdom
Full-time
Mid Level
Marketing Manager
Marketing and Growth
Content Marketing Google Tag Manager
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Prolific

Prolific

Prolific is a platform that enables researchers to quickly find trustworthy research participants. With a pool of over 120,000 active and verified participants, Prolific ensures high-quality responses through continuous monitoring and engagement. The p...

Professional Services
51-250
Founded 1997
$0M raised
View All Jobs 162

Description

  • Develop and execute a field marketing strategy targeting universities, research labs, and academic conferences.
  • Partner with the GTM Research Team to ensure campaigns are credible, relevant, and resonant with academic audiences.
  • Own academic event sponsorships, speaking submissions, and conference presence from strategy through on-the-ground execution.
  • Build and grow a community of academic advocates and research champions through peer-to-peer connections and knowledge-sharing spaces.
  • Develop and maintain relationships and marketing programs with academic associations, ethics boards, and research networks.
  • Drive academic pipeline in coordination with named academic accounts and broader GTM teams.
  • Manage academic-specific content such as whitepapers, research reports, and webinars.
  • Track and report on academic segment metrics, including reach, engagement, and pipeline influence.

Requirements

  • Proven experience in field marketing, academic marketing, or a closely related B2B marketing role.
  • Track record of developing and executing marketing programmes that drive pipeline, not just awareness.
  • Experience owning event strategy and conference presence, including sponsorships and speaking programmes.
  • Experience working alongside sales or account management teams.
  • Strong cross-functional collaboration skills with sales, GTM, content, and research stakeholders.
  • Data-driven mindset with the ability to define, track, and optimise meaningful metrics.
  • Excellent written and verbal communication skills with the ability to adapt tone and content for sophisticated academic audiences.

Benefits

  • Competitive salary.
  • Benefits package.
  • Remote working.
  • Mission-driven culture.
  • Access to Prolific's unique human data platform.
  • Opportunities for groundbreaking research.

Interested in this position?

Apply directly on the company website

Apply Now

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