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Senior Account Director, Patient (DTC)

3 months ago
United States
Full-time
Lead
Account Manager
Sales and Business Development
CRM Digital Marketing
Apply Now
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017
View All Jobs 15

Description

  • Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans.
  • Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners.
  • Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights.
  • Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks.
  • Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and driving organic growth.
  • Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints.
  • Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches.
  • Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharmaceutical expertise.
  • Contribute to new business efforts, including pitch leadership, narrative development, and solution design.

Requirements

  • Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus.
  • 12+ years of experience in pharma/healthcare advertising with a strong focus on patient (DTC) marketing.
  • Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels.
  • Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications.
  • Expertise in patient journey mapping, segmentation, and engagement strategy with a focus on driving behavior change.
  • Exceptional client leadership skills with experience influencing senior stakeholders and cross-functional teams.
  • Commercial acumen with experience managing budgets, scopes, and revenue growth.
  • Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines.
  • Strong written and verbal communication and storytelling skills.
  • Experience in digital health, CRM, or data-driven marketing is a strong asset.

Benefits

  • Base salary $160,000–$190,000 per year.
  • Bonus opportunity as part of the compensation package.
  • Health benefits included.
  • 401(k) match provided.
  • Remote-first / remote-only work environment.
  • Full-time employment (Client Services – Account).

Interested in this position?

Apply directly on the company website

Apply Now

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