Senior Account Director, Patient (DTC)

3 weeks, 3 days ago
Full-time
Lead
Sales and Business Development
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017

Description

  • Serve as the senior strategic lead across patient and DTC brands, shaping brand direction, engagement strategy, and long-term growth plans.
  • Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical, legal, and regulatory partners.
  • Lead the development of integrated, omnichannel DTC campaigns across digital, social, CRM, web, point-of-care, and emerging channels.
  • Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks.
  • Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth.
  • Partner with strategy, creative, media, and data teams to deliver cohesive execution and measurable impact across touchpoints.
  • Identify opportunities to innovate in patient engagement through personalization, digital health integrations, and behavior change approaches.
  • Mentor and develop junior team members while fostering strategic thinking, client leadership, and pharma expertise.
  • Contribute to new business efforts through pitch leadership, narrative development, and solution design.

Requirements

  • Bachelor’s degree required; advanced degree such as an MBA, MPH, or similar is a plus.
  • 12+ years of experience in pharma or healthcare advertising, with a strong focus on patient (DTC) marketing.
  • Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels.
  • Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications.
  • Strong expertise in patient journey mapping, segmentation, and engagement strategy with a focus on driving behavior change.
  • Exceptional client leadership skills with experience influencing senior stakeholders and cross-functional teams.
  • Commercial acumen with experience managing budgets, scopes, and revenue growth.
  • Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines.
  • Strong communication and storytelling skills, both written and verbal.
  • Experience in digital health, CRM, or data-driven marketing is a strong asset.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Care Consultant

Home Health Care Providers & Services

Cadre Hospice is hiring a Care Consultant to build community referral relationships and expand access to hospice care across its service areas.

5 hours, 8 minutes ago

Executivo Comercial I Retenção - Novos Negócios

iFood 5K-10K Air Freight & Logistics

O iFood busca um profissional para atuar na gestão e reconquista de clientes, com foco em retenção, reativação e suporte ativo a uma carteira de contas.

CRM
5 hours, 8 minutes ago

Inside Sales Associate

Fresh Prints 251-1K Textiles, Apparel & Luxury Goods

Fresh Prints is hiring an Inside Sales Associate to manage inbound leads, grow existing US accounts, and support revenue growth for its custom apparel business.

CRM Salesforce
5 hours, 23 minutes ago

Relationship Manager (Atlanta, GA)

Mercer Advisors 251-1K Capital Markets

Mercer Advisors is hiring a Relationship Manager I to support client service delivery for its wealth management teams, ensuring service commitments are executed consistently and contributing to client retention and practice growth.

5 hours, 23 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers