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Product Marketing Manager - Payments

1 week, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing
Apply Now
PracticeTek

PracticeTek

PracticeTek is an innovative software and services company empowering healthcare clinics in the retail healthcare market with solutions that enhance patient experiences and streamline clinic operations.

Health Care Providers & Services
51-250
Founded 2020
View All Jobs 17

Description

  • Develop and own a unified go-to-market strategy for the Payments platform across chiropractic, vision/optometry, orthodontics, and wellbeing markets.
  • Translate the core Payments value proposition into vertical-specific messaging that reflects each market’s workflow, reimbursement environment, and buyer context.
  • Manage multiple concurrent launch timelines and feature releases across brands while balancing platform consistency with vertical relevance.
  • Define and maintain ideal customer profiles for each vertical, including workflow nuances, payer mix, payment plan preferences, and practice size considerations.
  • Own the Payments messaging architecture, including core positioning, vertical proof points, and differentiation from competitors.
  • Build and maintain a content library that includes case studies, ROI calculators, white papers, battlecards, one-pagers, demo scripts, and digital assets.
  • Create sales enablement programs and materials that help sales teams sell Payments effectively and increase attach rates.
  • Partner with Revenue Marketing, Sales, Customer Success, and CRO teams on pipeline-generating campaigns and post-sale expansion playbooks.
  • Monitor the competitive landscape and healthcare payments industry trends to keep positioning current and defensible.
  • Define, track, and report on marketing KPIs such as attach rate, influenced pipeline, content engagement, and enablement utilization.
  • Collaborate with Marketing Analytics to build dashboards and measurement frameworks that connect marketing activity to revenue outcomes.
  • Build foundational knowledge of the company’s RCM offerings and help develop an integrated financial solutions marketing strategy.

Requirements

  • 5–8+ years of B2B product marketing experience with ownership of launch, adoption, and expansion across the product lifecycle.
  • Working knowledge of physician practice payment workflows, insurance reimbursement, patient payment plans, and RCM fundamentals; healthcare payments experience strongly preferred.
  • Experience managing concurrent launch timelines and adapting a platform-level value proposition across distinct buyer segments, ICPs, or verticals.
  • Proven ability to translate complex technical or financial products into clear, differentiated messaging for non-technical buyers.
  • Experience building messaging architectures and content that support conversion.
  • Track record of developing sales enablement programs that improve sales confidence and win rates.
  • Comfort working directly with AEs, SEs, and sales leadership.
  • Data-driven approach with experience defining marketing KPIs, interpreting funnel data, and connecting marketing activity to revenue outcomes such as attach rate, pipeline influence, and ARR impact.
  • Effective cross-functional influence across Product, Sales, CX, and Marketing in matrixed, fast-moving environments.
  • Bachelor’s degree in Marketing, Business, Finance, or a related field required; Pragmatic Marketing or similar PMM certification is a plus.

Benefits

  • Base compensation expected within a market-aligned salary range, with final pay determined by market data, internal equity, skills, and experience.
  • Health, dental, and vision insurance.
  • Paid time off.
  • 401(k) with company match.
  • Eligibility for additional compensation such as bonuses.
  • Eligibility for equity, as applicable.
  • Opportunity to work across multiple brands and contribute to a high-growth healthcare technology environment.

Interested in this position?

Apply directly on the company website

Apply Now

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