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Analyst Relations & Customer Marketing Manager

3 hours, 38 minutes ago
United States
Full-time
Mid Level
Marketing Manager
Sales and Business Development
Salesforce
Apply Now
Constructor

Constructor

The only site search and product discovery built for ecommerce KPIs. Delivering superior experiences with AI, NLP, data and personalization.

Internet Software & Services
View All Jobs 30

Description

  • Own the analyst relations program end to end, including annual strategy, briefings, inquiry management, evaluation cycles, and ongoing engagement.
  • Manage the company’s participation in analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, and IDC MarketScape from submission strategy through publication.
  • Build and maintain relationships with tier-1 and tier-2 industry analysts and tailor engagement based on each analyst’s priorities.
  • Lead briefing preparation with product, product marketing, and leadership teams, and prepare executive spokespeople.
  • Track analyst sentiment, surface relevant research, and share competitive and market insights with product and go-to-market teams.
  • Design and run lifecycle campaigns that increase customer awareness of new products and features.
  • Partner with Product and Customer Success to create adoption campaigns that drive usage of new and underutilized features.
  • Produce customer stories in multiple formats, including written case studies, video, slide-ready summaries, and co-branded content.
  • Build and manage a customer reference and advocacy program by identifying, recruiting, and nurturing advocates.
  • Identify upsell-ready customer segments and create programs that convert engaged customers into expansion pipeline.

Requirements

  • 3+ years of experience in analyst relations, with direct ownership of analyst briefings and at least one full evaluation cycle.
  • Demonstrated ability to build and maintain trusted relationships with industry analysts over time.
  • Experience directly managing analyst briefings and Q&A without a handler present.
  • Strong knowledge of analyst firm processes, cadences, and relationship tiering across Gartner, Forrester, and IDC.
  • Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment.
  • Experience in customer marketing, customer advocacy, or reference program management is preferred.
  • Background in content creation such as case studies, customer stories, or executive communications is preferred.
  • Experience working with CRM data in Salesforce and customer lifecycle metrics such as NPS, CSAT, and expansion signals is preferred.
  • Exceptional storytelling ability to turn product capabilities into crisp, compelling narratives.
  • Strong comfort with technical or complex products and familiarity with AI/ML fundamentals.
  • Excellent project management and attention to detail, with the ability to manage complex initiatives from concept to execution.
  • Ability to influence and get what is needed from Product, Customer Success, Sales, and executive teams.
  • Growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation.
  • Adaptable communicator who can tailor messaging to different audiences.
  • Comfort with ambiguity, rapid change, evidence-based communication, and both strategic and hands-on work.

Benefits

  • Unlimited vacation time, with encouragement to take at least 3 weeks per year.
  • Competitive compensation package including stock options.
  • Fully remote work environment with the flexibility to choose where you live.
  • Work-from-home stipend to support your home office setup.
  • Apple laptop provided for new employees.
  • Annual training and development budget for every employee.
  • Parental leave for qualified employees.
  • Opportunity to work with smart colleagues and make a meaningful impact.

Interested in this position?

Apply directly on the company website

Apply Now

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