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Product Marketing Manager, Monetization

3 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Figma
Apply Now
Figma

Figma

Figma provides a collaborative web application for interface design that enables users to seamlessly design, prototype, and gather feedback in real time, while also offering additional offline capabilities through desktop applications for macOS and Win...

Internet Software & Services
1K-5K
Founded 2012
$333M raised
View All Jobs 78

Description

  • Own end-to-end product marketing for Figma’s billing, pricing, and monetization initiatives, including messaging, external communications, and launch strategy for plan updates and new offerings.
  • Craft clear, concise customer communications that help admins and buyers navigate complex changes.
  • Develop go-to-market strategies for product launches that support large organizations in managing and scaling Figma, from 0→1 initiatives to feature enhancements.
  • Equip Sales with resources to position Figma’s Enterprise capabilities and grow and win accounts.
  • Collaborate with the broader marketing team on integrated campaigns across onboarding, activation, and retention.
  • Partner with Product Growth and Monetization teams as the primary marketing stakeholder for related initiatives.
  • Support Organization and Enterprise selling motions by bringing admin and governance features to market.
  • Drive execution and measurement of cross-functional go-to-market initiatives.
  • Align with product teams and executive partners on launch planning and messaging.

Requirements

  • 5+ years of experience in product marketing.
  • Experience supporting Enterprise customers and bringing new products or monetization models to market.
  • Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes.
  • Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement.
  • Experience partnering with Product teams and driving alignment with executive partners.
  • Comfort working through complex topics such as pricing models, billing logic, admin workflows, or AI features.
  • Experience with consumption-based or usage-based pricing models (preferred).
  • Background marketing to admin, IT, or procurement personas at large enterprises (preferred).
  • Experience with AI product marketing or marketing AI-powered features (preferred).
  • Ability to work from a US hub or remotely within the United States.

Benefits

  • Annual base salary range of $153,000 to $317,000 USD, depending on location and experience.
  • Equity compensation.
  • Health, dental, and vision coverage.
  • Retirement plan with company contribution.
  • Parental leave and reproductive or family planning support.
  • Mental health and wellness benefits.
  • Generous PTO and company recharge days.
  • Learning and development stipend, work-from-home stipend, and cell phone reimbursement.

Interested in this position?

Apply directly on the company website

Apply Now

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