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Sr. Product Marketing Manager

3 weeks, 4 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing
Apply Now
Lone Wolf Technologies

Lone Wolf Technologies

Lone Wolf Technologies offers a complete real estate software suite for brokerages and agents, connecting real estate and technology to simplify transactions and operations.

Internet Software & Services
251-1K
Founded 1989
View All Jobs 10

Description

  • Run the customer advisory board, product panels, survey program, customer interviews, and win-loss analyses.
  • Synthesize customer feedback into actionable insights for product, sales, and marketing teams.
  • Own competitive research, battlecards, market tracking, and leadership briefings.
  • Develop product positioning, messaging architectures, buyer personas, and the overarching company narrative.
  • Translate AI capabilities into practical value for real estate professionals.
  • Drive product launches, market segmentation, pricing and packaging pilots, and launch performance tracking.
  • Create sales enablement materials, deliver webinars and presentations, and represent the company at industry events.
  • Support analyst relations and public relations initiatives.
  • Manage content partners and develop joint marketing campaigns with technology partners.
  • Mentor product marketers and collaborate with company leadership.

Requirements

  • 5–8 years of product marketing experience managing an entire product line.
  • Experience running customer feedback programs, including advisory boards, panels, surveys, or win-loss analysis.
  • Ability to facilitate discussions with senior customers and convert insights into decisions.
  • Deep knowledge of residential real estate, proptech, or adjacent industries.
  • Proven success developing portfolio-level messaging and B2B SaaS pricing models.
  • Experience leading complex launches through influence and cross-functional alignment.
  • Daily proficiency with AI tools for research and content creation.
  • Exceptional, direct writing skills.
  • Ability to create structure and thrive in ambiguous environments.
  • Preferred: experience positioning AI products, building partner marketing programs, using survey and competitive intelligence tools, managing distributed content teams, or working for a real estate brokerage or franchise.

Interested in this position?

Apply directly on the company website

Apply Now

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