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Director, Product Marketing

3 hours, 50 minutes ago
United States
Full-time
Executive
Product Marketing Manager
Product Management
Content Marketing NetSuite
Apply Now
Lone Wolf Technologies

Lone Wolf Technologies

Lone Wolf Technologies offers a complete real estate software suite for brokerages and agents, connecting real estate and technology to simplify transactions and operations.

Internet Software & Services
251-1K
Founded 1989
View All Jobs 15

Description

  • Lead, hire, coach, and manage Strategic Product Marketers and supporting content developers.
  • Own launch tiering, timelines, cross-functional checkpoints, and go-to-market planning for new products and major releases.
  • Run pilots to test positioning and pricing before broad launches, and measure programs against pipeline, adoption, and revenue goals.
  • Set portfolio-wide positioning and messaging standards across websites, sales materials, and customer communications.
  • Maintain competitive intelligence and use it to inform product positioning.
  • Run Product Advisory Boards and build feedback loops that influence positioning, packaging, and the product roadmap.
  • Own packaging and pricing strategy across the product portfolio in partnership with Finance and Product.
  • Oversee product marketing content, including one-pagers, decks, battle cards, case studies, and objection-handling materials.
  • Partner with demand generation, sales, customer marketing, Product Management, and executive stakeholders on roadmap input and GTM performance.
  • Manage Accounts Payable activities for multiple U.S. entities, including invoice payments, reconciliations, records, month-end close, payment processing, and NetSuite migrations.

Requirements

  • 10+ years of product marketing experience, including at least 6 years managing or leading product marketing teams.
  • Experience in residential real estate, proptech, mortgage, title, insurance, or a closely related industry.
  • Understanding of how brokers, agents, and MLSs operate.
  • Experience owning positioning and messaging frameworks across multiple products or a portfolio.
  • Experience managing pricing and packaging for B2B SaaS products, preferably across a multi-product portfolio.
  • Track record of building repeatable GTM or launch processes in a large, complex organization.
  • Experience running structured customer feedback programs such as advisory boards or win/loss analysis and converting findings into decisions.
  • Hands-on experience using AI tools for research, content creation, and analysis.
  • Strong, direct writing skills and sound launch-readiness judgment.
  • Experience partnering with demand generation, sales, and customer marketing leaders as peers.
  • Experience managing distributed or international teams (preferred).
  • Familiarity with AI-driven product positioning and experience at a real estate brokerage, franchise, or agent-facing company (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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