Sr. Product Marketing Manager - Audience Engagement (Remote)

3 hours, 35 minutes ago
Full-time
Senior
Product Management
RainFocus

RainFocus

RainFocus simplifies event management, unifies program experiences, and optimizes omnichannel marketing for virtual, in-person, and hybrid events. The platform fuels events with data connectivity, enabling personalized marketing campaigns and faster de...

IT Services
251-1K
Founded 2013
$42M raised

Description

  • Own go-to-market strategy across the platform’s full customer lifecycle, from evaluation through renewal and expansion.
  • Translate platform capabilities into validated, persona-specific use cases and value metrics with product and executive leadership.
  • Define and evolve positioning, messaging, and pricing strategy, including monetization recommendations.
  • Lead business readiness for major company events, releases, and multi-quarter strategic initiatives.
  • Maintain sales enablement materials, messaging, presentations, and reference content across product releases.
  • Conduct market, competitive, and customer research and use insights to influence product strategy and roadmap decisions.
  • Own end-to-end release readiness across marketing, sales, service, and support.
  • Create content for communications, webinars, videos, presentations, and customer or industry events.
  • Serve as the source of truth for GTM plans and competitive research while proactively managing risks and timelines.
  • Identify and implement high-leverage AI systems and frameworks to improve product marketing team productivity.
  • Engage directly with Fortune 500 event and marketing teams and incorporate their feedback into the product roadmap.
  • Coach and mentor other product marketers to increase team effectiveness.

Requirements

  • 5–10+ years of successful B2B software product marketing experience, or product management experience with a strong marketing focus.
  • Experience in event management software or a comparable enterprise SaaS category with complex buying groups and large-scale deployments.
  • Track record of building business cases for product investments and partnering with executives on roadmap and monetization decisions.
  • Experience bringing innovative products to market with measurable business results.
  • Experience working in SaaS companies with agile development and continuous delivery.
  • Strong understanding of enterprise sales, marketing tactics, processes, and service models.
  • Ability to lead large, cross-functional initiatives independently and proactively solve problems.
  • Demonstrated experience coaching or mentoring product marketers.
  • Hands-on experience experimenting with AI and building repeatable systems or frameworks.
  • Excellent communication, judgment, integrity, motivation, and leadership skills.
  • MBA or equivalent experience.
  • Must be located in the United States; role is fully remote.

Benefits

  • Competitive salary and benefits.
  • 401(k) plan.
  • Generous paid time off.
  • Team-building activities.
  • Opportunity to experience the company’s event platform at events worldwide.

Interested in this position?

Apply directly on the company website

Apply Now

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