Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Manage designated paid media accounts and own pacing and performance against KPIs.
  • Partner with Account Managers and the Media Supervisor to identify client goals, priorities, and efficiency needs.
  • Generate reporting, performance insights, and recaps for assigned accounts.
  • Maintain and optimize active accounts through structural updates, bidding changes, conversion tracking, and copy revisions.
  • Design campaign strategies and adjust them to align with client business goals and internal objectives.
  • Plan, deploy, and manage monthly and quarterly tests across structure, targeting, creative, messaging, and conversion.
  • Ensure accurate setup, tracking, naming conventions, QA, and error-free execution across paid advertising platforms.
  • Monitor budgets and pacing, flagging risks and opportunities proactively.
  • Own client testing roadmaps and manage next steps and experiment prioritization.
  • Use Nova, Power Circuit, nova Creative Affinity, and AI tools to improve strategy, reporting, and operational efficiency.

Requirements

  • 1-2 years of digital marketing experience, including at least 6 months of hands-on Meta Ads experience.
  • 1+ years of experience in direct response marketing, with lead gen, e-commerce, or B2B experience preferred.
  • 1+ years of experience running direct response campaigns on Meta or Google Ads; experience with TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus.
  • 1+ years of experience leading paid advertising strategy for direct response marketing efforts.
  • 1+ years of experience with Google Analytics and Shopify; experience with other technical platforms is a plus.
  • 1 year of client-facing experience and communication responsibilities.
  • Excellent Excel skills, including advanced Excel features.
  • Strong data analytics skills and the ability to work as a highly dependable self-starter.
  • Strong organization, time management, and problem-solving skills with an entrepreneurial mindset.
  • Advanced spoken and written English proficiency is required.

Benefits

  • Power Digital is an Equal Opportunity Employer with a strong commitment to diversity and inclusion.
  • Employees work in a people-first culture that values diverse backgrounds and experiences.
  • Access to proprietary technology and modern tools used to support strategy, execution, and reporting.
  • Opportunity to work on high-volume paid media accounts with meaningful ownership and autonomy.
  • A role in a growth-focused environment that emphasizes innovation, learning, and professional development.

Interested in this position?

Apply directly on the company website

Apply Now

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