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Paid Social Specialist (Contract)

10 hours, 58 minutes ago
India
Contract
Mid Level
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Analytics LinkedIn Ads Tableau TikTok
Apply Now
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013
View All Jobs 19

Description

  • Build, launch, and manage paid social campaigns across Meta, LinkedIn, TikTok, Quora, Reddit, and other social platforms.
  • Develop and refine audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals.
  • Monitor campaign performance and optimize bidding, budgets, targeting, and creative to improve efficiency and ROAS.
  • Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and campaign measurement.
  • Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign goals.
  • Analyze campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.
  • Prepare performance summaries and reporting dashboards to communicate insights and results to internal stakeholders.
  • Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing and optimization.
  • Stay current on platform updates, new ad formats, automation features, and paid social industry trends.
  • Contribute to the expansion of paid media initiatives by testing new channels, audiences, and creative approaches.

Requirements

  • 3–5 years of hands-on experience building and managing paid social campaigns, specifically within Meta Ads and LinkedIn Ads.
  • Experience managing meaningful campaign budgets, ideally $50K–$100K+ per month, and optimizing toward ROAS and revenue.
  • Strong working knowledge of paid social campaign structure and optimization levers, including bidding strategies, audience segmentation, and creative testing.
  • Comfort with analyzing performance data and translating insights into actionable optimizations.
  • Experience using analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
  • Familiarity with additional paid social channels such as TikTok, Quora, or Reddit is a plus.
  • Ability to manage multiple campaigns simultaneously in a fast-paced marketing environment.
  • Comfortable working with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.
  • Available to work U.S. business hours on a Philippines night shift schedule.
  • Access to a reliable laptop, a stable internet connection, and backup power or connectivity.
  • Must be currently authorized to work in India; employer visa sponsorship is not provided.
  • Pre-employment screening is required.

Benefits

  • Hourly pay range of ₹500–₹945 INR.
  • Remote-first work environment.
  • Contract role based in India.

Interested in this position?

Apply directly on the company website

Apply Now

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