Paid Social Specialist (Contract)

3 weeks, 3 days ago
Contract
Mid Level
Marketing and Growth
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013

Description

  • Build, launch, and manage paid social campaigns across Meta, LinkedIn, TikTok, Quora, Reddit, and other social channels.
  • Develop and refine audience targeting strategies using core audiences, lookalikes, retargeting segments, first-party data, and platform signals.
  • Monitor campaign performance and optimize bids, budgets, targeting, and creative to improve efficiency and ROAS.
  • Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and measurement.
  • Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign goals.
  • Analyze campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.
  • Prepare performance summaries and reporting dashboards for internal stakeholders.
  • Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing and optimization.
  • Stay current on paid social platform updates, new ad formats, automation features, and industry trends.
  • Contribute to paid media growth by testing new channels, audiences, and creative approaches.

Requirements

  • 3–5 years of hands-on experience building and managing paid social campaigns, specifically in Meta Ads and LinkedIn Ads.
  • Experience managing meaningful campaign budgets, ideally $50K–$100K+ per month.
  • Strong understanding of paid social campaign structure and optimization levers, including bidding strategies, audience segmentation, and creative testing.
  • Ability to analyze performance data and translate insights into actionable optimizations.
  • Experience with analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
  • Familiarity with additional paid social channels such as TikTok, Quora, or Reddit is a plus.
  • Ability to manage multiple campaigns simultaneously in a fast-paced marketing environment.
  • Comfort working with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.
  • Availability to work U.S. business hours on a Philippines night shift schedule.
  • Access to a reliable laptop, stable internet connection, and backup power or connectivity.
  • Must be currently authorized to work in India and maintain work authorization throughout employment.
  • Employer work visa sponsorship and support are not provided.
  • Pre-employment screening is required.
  • Any AI-generated or incomplete application answers will be auto-rejected.

Benefits

  • Hourly pay range of ₹500–₹945 INR.
  • Remote-first work arrangement.
  • Contract role based in India.
  • No perks or benefits are included with this contract position.

Interested in this position?

Apply directly on the company website

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