Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Manage designated paid media accounts and ensure pacing and KPI targets are met.
  • Partner with Account Managers and the Media Supervisor to clarify client goals, priorities, and efficiency needs.
  • Own campaign execution, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
  • Develop and adjust campaign strategies to align with client business goals and internal objectives.
  • Design and run monthly and quarterly tests across structure, targeting, creative, messaging, and conversion elements.
  • Maintain full-funnel account structures through continual testing, verification, and improvement.
  • Ensure accurate setup, tracking, naming conventions, and QA across paid advertising platforms.
  • Prepare and present performance reports and recaps with clear insights and next steps.
  • Identify growth opportunities, propose account expansion ideas, and increase billing on existing accounts.
  • Leverage internal tools and AI technologies to improve strategy, efficiency, and workflow.

Requirements

  • 1-2 years of digital marketing experience, including at least 6 months of hands-on Meta Ads experience.
  • 1+ years of experience in direct response marketing, with lead gen, e-commerce, or B2B experience preferred.
  • 1+ years of experience with Meta Ads or Google Ads for direct response campaigns; experience with TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus.
  • 1+ years of experience leading paid advertising strategy for direct response marketing efforts.
  • 1+ years of experience using Google Analytics and Shopify; experience with additional technical platforms is a plus.
  • 1 year of client-facing experience handling communications.
  • Excellent Excel skills, including a clear understanding of advanced Excel features.
  • Strong data analytics skills and the ability to organize work, manage time, and stay highly dependable.
  • An entrepreneurial mindset with a passion for problem-solving, continued learning, and personal development.
  • Advanced spoken and written English proficiency is required.

Interested in this position?

Apply directly on the company website

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