Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Own the execution, performance, and growth of paid media advertising campaigns within a book of business.
  • Manage paid search campaigns across clients in different industries, including daily optimizations and strategy changes.
  • Analyze campaign data and client source-of-truth data to develop insights and action plans.
  • Collaborate with account leadership to shape and evolve paid media strategy within the broader media mix.
  • Handle reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management.
  • Continuously improve campaign performance against client goals.
  • Participate in weekly department scrums and training sessions to expand channel knowledge.
  • Contribute to the development of new department training materials.
  • Use AI technologies and Nova ecosystem tools to improve workflows and business processes.
  • Maintain strong internal and external communication with agency teams and clients.

Requirements

  • 2-3 years of digital marketing experience, including 1+ years in an agency setting.
  • Minimum 2 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
  • Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s role in the funnel.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Advanced spoken and written English proficiency is required.

Interested in this position?

Apply directly on the company website

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