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Senior Creative Strategist - Paid Social (Meta Ads)

1 hour, 5 minutes ago
Pakistan
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Copywriting Facebook Ads
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 363

Description

  • Develop ad angles, hooks, messaging frameworks, campaign narratives, and concepts for static, video, and short-form ads.
  • Write conversion-focused creative briefs, UGC scripts, and direction for designers, editors, and creators.
  • Own Facebook and Instagram campaigns from launch through optimization and scaling across multiple client accounts.
  • Manage monthly ad budgets ranging from $10K to $250K+ while monitoring CPL, CPA, ROAS, conversion rates, and revenue.
  • Build structured testing plans across hooks, offers, messaging, visuals, UGC formats, CTAs, and audiences.
  • Review campaign performance daily, identify winning and fatigued creatives, and iterate or replace concepts based on data.
  • Translate performance insights into improved messaging, storytelling, positioning, offers, and creative concepts.
  • Coordinate UGC workflows and collaborate with designers, editors, creators, and marketing teams.
  • Maintain a consistent pipeline of fresh creative concepts and connect creative strategy to growth objectives.

Requirements

  • 3+ years of hands-on experience running Facebook and Instagram Ads.
  • Experience managing at least $10K in monthly ad spend; $50K–$250K+ preferred.
  • Experience managing multiple advertising accounts simultaneously; 5+ accounts preferred.
  • Strong experience in creative strategy, ad concept development, messaging, positioning, creative briefs, storytelling, and UGC concepts.
  • Strong command of Meta Ads Manager, Facebook Business Suite, Meta Pixel, conversion tracking, and campaign optimization.
  • Strong copywriting skills across hooks, CTAs, headlines, and ad messaging.
  • Ability to interpret CTR, CPL, CPA, ROAS, and conversion data and apply insights to creative decisions.
  • Portfolio of successful UGC, static, and short-form video creatives preferred.
  • Understanding of creative psychology, consumer behavior, conversion flows, offer positioning, creative fatigue, and testing velocity preferred.
  • Strong English communication skills, independence during EST hours, and daily familiarity with ChatGPT or other AI creative tools preferred.

Benefits

  • Fully remote, full-time position.
  • Work during EST hours.
  • Ownership of creative strategy and paid social execution with direct impact on growth and revenue.
  • Exposure to paid social, UGC systems, performance creative, and growth marketing.
  • Potential career growth into Creative Director, Head of Paid Social, or Growth Marketing leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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