Consumer Services Marketing Account Director

1 week, 2 days ago
Full-time
Senior
Sales and Business Development
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012

Description

  • Employ AI technologies to improve and optimize business processes.
  • Use Power Digital's Nova ecosystem in day-to-day account management and strategy.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
  • Work with client sales and operations teams to define what makes a good lead and translate that into targeting and creative strategy.
  • Own senior client relationships and lead business-focused QBRs.
  • Coordinate paid search, paid social, SEO, local, and creative teams around a unified account strategy.
  • Advise clients on geographic expansion and local market prioritization.
  • Manage client retention and expansion, including renewals and MRR growth.
  • Build multi-threaded relationships across client stakeholders to reduce account risk.
  • Coach analysts and specialists and provide direct, specific feedback.

Requirements

  • 6+ years of experience in lead generation or consumer services marketing, in an agency or in-house setting.
  • Strong understanding of lead funnel economics, including CPL, lead-to-opportunity rate, cost per acquisition, and LTV by lead source.
  • Experience working with clients that have sales teams and aligning marketing strategy to what those teams can close.
  • Comfortable with paid search-heavy media mixes and local campaign structures.
  • Familiarity with local SEO, Google My Business (GMB), and review strategy.
  • Experience distinguishing between lead volume and lead quality and shifting client focus toward quality.
  • Track record of retaining and growing accounts.
  • Experience in lead generation or consumer services marketing is required; agency or in-house experience is acceptable.

Benefits

  • Base salary plus commission opportunities.
  • Robust medical, dental, and vision insurance with up to 100% employer contribution toward employee monthly premiums.
  • 401(k) plan with 4% employer matching contribution.
  • Unlimited time off available on day one.
  • Up to 4 hours per quarter of paid Volunteer Time Off (VTO).
  • Flexible work setup with full-remote, in-office, or hybrid options.
  • One-time $100 WFH stipend on the first paycheck.
  • Employee Assistance Program (EAP).
  • 12 observed U.S. holidays plus 2 mental health recharge days per year.
  • Ongoing employee development programs for personal and professional growth.
  • Quarterly awards with prize money and recognition.
  • Opportunities to participate in company DEI initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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