RemoteLeaf Logo
Log in Sign up

Growth Marketing Specialist (Remote)

2 weeks, 3 days ago
Canada
Full-time
Junior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing HubSpot
Apply Now
PolicyMe

PolicyMe

PolicyMe is a digital life insurance solution in Canada, offering affordable and fully underwritten term life and critical illness insurance. With a simple online application process, personalized coverage and term advice, and non-commissioned advisors...

Insurance
11-50
Founded 2018
$22M raised
View All Jobs 11

Description

  • Design customer journeys across the full lifecycle, including acquisition, onboarding, retention, and re-engagement.
  • Test, measure, and optimize campaigns through A/B testing and performance analysis.
  • Design email and lifecycle assets using AI tools and build them as modules and templates in HubSpot.
  • Build and maintain lifecycle workflows, including enrollment logic, triggers, branching, and segmentation.
  • Partner with Product, Growth, Design, and Data teams to launch campaigns for new products, features, and business initiatives.
  • Monitor lifecycle performance metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value.
  • Help scale lifecycle marketing into a more mature function as the company grows.

Requirements

  • 2-3+ years of experience in growth marketing, product marketing, customer marketing, lifecycle marketing, or a similar role in a fast-paced technology company, agency, or consumer brand.
  • Strong systems-thinking approach with the ability to break complex customer journeys into scalable workflows.
  • Strong written communication skills with a customer-centric approach to messaging.
  • Ability and eagerness to build from scratch, solve problems independently, and work in a blank-slate environment.
  • AI literacy with a proven track record of using AI to solve problems and optimize work.
  • Experience with lifecycle marketing platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar CRM tools is preferred.
  • French speaking is preferred.

Benefits

  • Generous PTO, including 20 vacation days.
  • Comprehensive benefits plan with premiums paid in full by PolicyMe.
  • Investment in professional development, including an L&D budget, AI tooling budget, twice-yearly performance reviews, and ongoing feedback.
  • Remote-first work environment with the option to work from home or from the Toronto office.
  • Company-paid in-person team gatherings twice a year for experiential socials.
  • Access to stock options based on performance.
  • Total target cash compensation of $80,000-$105,000 CAD, depending on experience.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Axios

Senior Associate, Marketing & Growth

Axios 251-1K Internet Software & Services

Axios Live is hiring a strategic marketer to lead audience growth and lifecycle marketing for its Essential events portfolio, driving attendee acquisition, engagement, retention, and reporting across local and national events.

United States Full-time Senior Email Marketing Manager Growth Marketing Manager
$65k-$80k
CRM CSS Email Marketing HTML HubSpot Segment
9 hours, 58 minutes ago
Attain

Lifecycle Marketing Associate, Frisbee

Attain 1-10 Distributors

Attain is hiring a Lifecycle Marketing Associate to own lifecycle campaigns for its mobile rewards app, Frisbee, across email, push, and in-app messaging to improve retention and engagement.

United States Full-time Junior Email Marketing Manager
CSS Email Marketing HTML
1 day, 9 hours ago
Filevine

Customer Marketing Manager

Filevine 251-1K Specialized Consumer Services

Filevine is seeking a Customer Marketing Manager to own post-sale customer advocacy, lifecycle engagement, and expansion efforts for its legal AI platform.

United States Full-time Senior Email Marketing Manager
$105k-$120k
Google Tag Manager HubSpot
1 day, 9 hours ago
Everyday Dose

Senior Retention Manager

Everyday Dose 1-10 Hotels, Restaurants & Leisure

Everyday Dose is hiring a Senior Retention Manager to own and execute the retention roadmap for its fast-growing D2C subscription business, driving onboarding, loyalty, lifecycle, and conversion initiatives.

United States Full-time Senior Email Marketing Manager
$132k-$140k
Email Marketing
1 day, 10 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers