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Senior Manager, Growth Marketing – Paid Search

1 month, 1 week ago
United States
Full-time
Senior
Growth Marketing Manager
Data Science and Analytics
Google Ads Google Analytics SEM
Apply Now
Point

Point

Point is a leading home equity platform that offers homeowners up to $500k through Home Equity Investments (HEI) with no monthly payments. By buying a fraction of properties, Point empowers homeowners to access the wealth locked in their home equity. W...

Real Estate
251-1K
Founded 2015
$169M raised
View All Jobs 16

Description

  • Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Programmatic, Online Video, and other relevant channels.
  • Continuously test, analyze, and optimize campaign performance to improve CAC, conversion rates, and LTV.
  • Work with the Head of Growth Marketing to develop, implement, and iterate on acquisition strategies.
  • Use analytics tools to derive insights, report on campaign results, ensure data accuracy, and recommend improvements.
  • Partner cross-functionally with product, sales, and creative teams on messaging, targeting, and marketing strategy.
  • Run experiments on new creative, targeting strategies, and bid optimization to improve performance and identify growth opportunities.
  • Assist with budget allocation across channels to maximize impact while staying within ROI constraints.
  • Support lifecycle marketing efforts to keep existing customers engaged and drive repeat usage, upsell, or cross-sell actions.

Requirements

  • 5+ years of hands-on experience managing digital marketing campaigns, especially Paid Search (SEM), Programmatic, and Online Video.
  • Experience in consumer finance is required.
  • Experience with tools such as Google Ads, Trade Desk, and Google Analytics.
  • Experience in lifecycle marketing to engage current customers and drive repeat usage, upselling, or cross-selling.
  • Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
  • Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
  • Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.
  • Detail-oriented, well-organized, and able to work with a hard-working, can-do attitude.
  • Structured thinker and strong communicator, both verbally and in writing.
  • Must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Benefits

  • Competitive base salary ranging from $132,050 to $175,350 depending on location tier.
  • Comprehensive medical, dental, and vision coverage with FSA and HSA options.
  • Unlimited paid time off plus 10 company holidays.
  • Fully remote work option with an in-person office available in downtown Palo Alto, CA.
  • Fully paid parental leave, including supplemental pay beyond state PFL where applicable.
  • Meaningful equity in the company.
  • 401(k) retirement plan plus guaranteed life insurance and short- and long-term disability coverage.
  • Monthly stipends for internet, mobile plans, wellness perks, a home office reimbursement, and company-provided equipment including a MacBook and monitor.

Interested in this position?

Apply directly on the company website

Apply Now

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