Director, CXO & Experimentation

4 hours, 10 minutes ago
Lead
Design and User Experience
Range

Range

Range Group is a North American investment and holding company dedicated to the leisure travel sector. It targets a fragmented $30 billion market by offering technology-enabled bundles of travel products, expert planning, enhanced on-trip experiences, and 24/7 support. The company operates as a "buy and build" acquirer, leveraging technology to drive growth and profitability across its portfolio. Founded in 2006, Range Group has evolved from its origins in Land Rover Defender expeditions to a formal business with a focus on destination management and private guided tours. Its portfolio includes notable companies like Kensington Tours, Travel Edge, TripArc, and Ensemble Travel, which collectively generate over $4.5 billion in annual sales. Each company specializes in different aspects of leisure travel, emphasizing the value of expert travel advisors supported by technology. Additionally, the Range Foundation contributes to high-impact projects by donating 10% of group profits along with contributions from employees, suppliers, and clients.

leisure, travel & tourism
51-200

Description

  • Maintain and contribute to the CX optimization and experimentation roadmap across kensingtontours.com and other digital acquisition experiences.
  • Ideate, design, execute, and scale statistically rigorous A/B and multivariate experiments across key conversion surfaces.
  • Translate quantitative and qualitative insights into test hypotheses, frameworks, and prioritized optimization initiatives.
  • Create wireframes, UX concepts, prototypes, and test variants in Figma.
  • Lead end-to-end experimentation execution, including planning, QA, launch validation, analysis, and recommendations.
  • Analyze traveler behavior using web analytics, Amplitude, session replay tools, heatmaps, funnels, attribution models, and segmentation.
  • Partner with Marketing Analytics to apply statistical analysis, probability modeling, and funnel analysis to identify opportunities.
  • Drive optimization efforts to increase conversion rates, reduce friction, improve lead quality, and maximize customer lifetime value.
  • Collaborate with Marketing, Engineering, UX, SEO, Content, and Sales to implement winning experiences and support change management.
  • Establish experimentation governance, KPI frameworks, testing methodologies, statistical standards, and reporting practices.
  • Present experimentation strategy, findings, and business recommendations to senior leadership and executive stakeholders.
  • Champion a culture of experimentation, continuous learning, and evidence-based decision-making.

Requirements

  • 8–10+ years of experience in digital experimentation, CRO, behavioral analytics, growth optimization, marketing analytics, or performance-focused UX strategy.
  • At least 5 years leading and owning a growth program or product strategy in fast-moving or ambiguous environments.
  • Proven success building and scaling experimentation programs with measurable business impact.
  • Hands-on expertise running statistically rigorous A/B and multivariate testing programs.
  • Strong understanding of statistical significance, confidence intervals, regression analysis, probability modeling, hypothesis testing, sample sizing, incrementality, and experimentation methodologies.
  • Strong analytical background in statistics, mathematics, economics, engineering, behavioral science, data science, or a related discipline.
  • Strong experience using Figma to create wireframes, UX concepts, prototypes, and experiment variants.
  • Advanced proficiency with web analytics and experimentation platforms such as Amplitude, GA4, Adobe Target, VWO, Optimizely, Mixpanel, or equivalent tools.
  • Experience synthesizing large volumes of behavioral and quantitative data into actionable recommendations and executive-level storytelling.
  • Strong stakeholder management and organizational influence skills across cross-functional teams and senior leadership.
  • Experience supporting platform modernization, digital transformation, or large-scale website rebuilds while maintaining experimentation continuity.
  • Experience in luxury travel, premium e-commerce, marketplaces, or other high-consideration purchase environments is strongly preferred.

Benefits

  • Remote-first role (#LI-Remote).
  • Compensation varies based on local market conditions, geography, experience, and education/training.
  • Opportunity to work on a mission-driven company that allocates 10% of group profits to social impact.
  • Part of a business with significant scale in travel sales and digital optimization.
  • Artificial intelligence may be used to support parts of the recruitment process, with final decisions made by humans.

Interested in this position?

Apply directly on the company website

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