Vice President, Commercial Growth

1 hour, 8 minutes ago
Full-time
Executive
Sales and Business Development
Plooto

Plooto

Plooto is the ultimate all-in-one accounts payable and receivable software, simplifying financial processes and empowering businesses to grow with ease.

Internet Software & Services
51-250
Founded 2015
$26M raised

Description

  • Set commercial strategy across accountant-led distribution, direct sales, strategic partnerships, and self-service.
  • Build a repeatable distribution model for accountants and bookkeepers, including segmentation, activation, enablement, coverage, and measurement.
  • Convert institutional accounting relationships into practitioner adoption and downstream SMB customer growth.
  • Lead and develop the Sales and Partnerships & Business Development organizations.
  • Improve forecasting, pipeline management, CRM discipline, coaching, capacity planning, and performance accountability.
  • Originate, structure, negotiate, and expand strategic partnerships with accounting firms, financial institutions, platforms, and ecosystem partners.
  • Use conversion, CAC, LTV, payback, productivity, and partner activation data to allocate commercial investment.
  • Collaborate with Marketing, Product, Data, Customer Operations, and Compliance to remove customer-journey constraints.
  • Maintain direct contact with customers, prospects, accounting professionals, and partners to inform strategy and product decisions.
  • Communicate commercial performance, tradeoffs, and risks to the Executive Leadership Team and Board.

Requirements

  • Senior commercial leadership experience in a technology business serving SMBs.
  • Demonstrated success building or materially scaling a commercial motion, distribution channel, or go-to-market capability from an immature starting point.
  • Experience with indirect, partner-led, channel-led, or advisor-influenced distribution.
  • Strong understanding of high-volume, low-ACV SMB economics and disciplined sales-assistance models.
  • Experience leading both sales and strategic partnerships or business development functions.
  • Record of turning partner relationships into active distribution and measurable customer growth.
  • Strong sales leadership skills, including forecasting, pipeline management, coaching, capacity planning, and performance management.
  • Ability to diagnose whether commercial challenges originate in execution, product, marketing, operations, or the market.
  • Executive judgment, clear communication, cross-functional accountability, and a hands-on operating style.
  • Canadian market knowledge and residence in Canada; experience with accountants, bookkeepers, tax professionals, accounting ecosystems, fintech, payments, or similar intermediary-led models is preferred.

Benefits

  • Opportunity to shape the commercial strategy and next stage of growth at a fintech company serving more than 14,000 businesses.
  • Executive Leadership Team membership with direct reporting to the CEO.
  • Inclusive workplace committed to diverse perspectives and backgrounds.
  • Recruitment accommodations available in accordance with applicable accessibility legislation.

Interested in this position?

Apply directly on the company website

Apply Now

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