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Performance Ads Specialist (Meta & Google)

1 hour, 34 minutes ago
Egypt
Full-time
Junior
Digital Marketing Specialist
Data Science and Analytics
CRM GCP Generative AI Google Ads Instagram API Keyword Research LLM SQL TikTok
Apply Now
Platinumlist

Platinumlist

Platinumlist provides an innovative ticketing platform that allows users to discover and purchase tickets for a wide range of upcoming events in their city.

Media
11-50
Founded 2005
View All Jobs 2

Description

  • Plan, build, launch, and optimize paid campaigns across Meta and Google Ads.
  • Manage monthly budgets across multiple events, markets, and product categories.
  • Run structured A/B tests on audiences, placements, bidding strategies, and creative.
  • Manage keyword research, negative keywords, ad copy, and extensions for search campaigns in Arabic and English.
  • Build and maintain audience segments including custom audiences, lookalikes, remarketing pools, and customer match lists.
  • Own ROAS, CPA, and conversion volume targets and flag performance risks early.
  • Monitor daily pacing and fix underdelivery, overspend, and creative fatigue.
  • Work with CRM and product teams to optimize the full funnel from impression to completed checkout.
  • Maintain accurate conversion tracking across Meta Pixel, Conversions API, Google Ads tags, and GA4.
  • Produce weekly performance reports, dashboards, and post-campaign analyses with actionable insights.

Requirements

  • Minimum 2 years of hands-on experience managing paid performance campaigns on Meta Ads Manager and Google Ads.
  • Proven track record of managing live budgets and achieving ROAS or CPA targets.
  • Strong working knowledge of GA4, conversion tracking setup, and attribution basics.
  • Comfort with spreadsheets, including pivot tables, lookups, and performance models from raw exports.
  • Strong analytical mindset with the ability to distinguish real signals from statistical noise.
  • Active daily use of AI tools such as ChatGPT, Claude, or Gemini for copy, research, analysis, and automation.
  • Genuine enthusiasm for using AI as part of everyday work.
  • Fluent Arabic reading and writing skills are required.
  • Professional written and spoken English.
  • Reliable home working setup, stable internet, and ability to work GCC hours.
  • Experience in events, ticketing, or entertainment is preferred.
  • Google Ads and Meta Blueprint certifications are preferred.
  • Experience in e-commerce, travel, or another high-velocity transactional category is preferred.
  • Familiarity with Looker Studio, BigQuery, or SQL is preferred.
  • Experience running campaigns for GCC or MENA audiences is preferred.
  • Exposure to TikTok Ads, Snapchat Ads, or programmatic buying is preferred.
  • Hands-on experience with AI tools beyond chat prompts is preferred.
  • Comfort using AI to produce and quality-check Arabic copy is preferred.

Benefits

  • Dynamic and inclusive work environment.
  • Opportunity to work with a leading ticketing provider.
  • Chance to contribute to the entertainment industry and shape experiences for millions of users.

Interested in this position?

Apply directly on the company website

Apply Now

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