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Paid Media Specialist - Meta & Google Ads

1 hour, 35 minutes ago
South Africa
Full-time
Senior
Paid Media Specialist
Marketing and Growth
E-commerce Facebook Ads Google Ads
Apply Now
Remote Recruitment

Remote Recruitment

REMOTE RECRUITMENT is a remote jobs recruitment agency that assists UK based companies with finding the best talent for their needs. We operate as a full service employment agency providing recruitment/staffing for the following specialist fields: Mark...

Professional Services
11-50
Founded 2018
View All Jobs 41

Description

  • Own paid media strategy across approximately 4–5 client accounts.
  • Develop channel strategies aligned to commercial goals, customer journey, product mix, and average order value.
  • Manage and optimise Google Ads campaigns including Search, Shopping, Performance Max, remarketing, and feed-led activity.
  • Restructure accounts, analyse search terms and keywords, and optimise budgets, bids, tracking, and attribution.
  • Manage and optimise Meta advertising including prospecting, retargeting, Advantage+ Shopping, and creative testing.
  • Work with clients and creative teams to define messaging, formats, products, and concepts to test.
  • Analyse performance data across Meta and Google to diagnose issues, prioritise actions, and turn insights into recommendations.
  • Build structured testing roadmaps across creative, offers, audiences, structures, landing pages, bidding, and product segmentation.
  • Communicate performance, recommendations, and strategic rationale clearly to founders and senior stakeholders.
  • Develop 30-, 60-, and 90-day plans and continuously implement and refine optimisation strategies.

Requirements

  • Substantial hands-on experience managing paid media campaigns at Senior Executive, Paid Media Manager, Performance Marketing Manager, or equivalent level.
  • Strong practical experience across both Meta Ads and Google Ads.
  • Significant experience managing e-commerce or DTC campaigns.
  • Strong knowledge of Google Search, Shopping, and Performance Max.
  • Strong knowledge of Meta prospecting, retargeting, and Advantage+ campaigns.
  • Experience managing meaningful advertising budgets.
  • Strong analytical and diagnostic skills with the ability to interpret ROAS, CPA, CAC, conversion rate, CTR, CPC, and revenue.
  • Commercial understanding beyond platform metrics, including pricing, margins, customer acquisition cost, and average order value.
  • Experience developing and executing paid media strategies independently across multiple accounts.
  • Strong written and verbal communication skills, including presenting to clients or senior stakeholders.
  • Experience working with premium, luxury, or higher-consideration products is particularly valuable.
  • Ability to make recommendations with incomplete information and operate with a proactive, self-directed approach.

Benefits

  • Salary of R29 000 per month.
  • Full-time employment.
  • Remote work based in South Africa.
  • Opportunity to work with founder-led DTC and e-commerce brands.
  • Client portfolio exposure across luxury, lifestyle, beauty, family, and consumer products.

Interested in this position?

Apply directly on the company website

Apply Now

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