Retention & Lifecycle Lead

16 hours, 43 minutes ago
Full-time
Senior
Data Science and Analytics
Plateful

Plateful

Plateful specializes in providing high-quality kitchen essentials and innovative supplies, including pure titanium cookware and utensils, designed to enhance the cooking experience for home chefs while ensuring safe and chemical-free meal preparation.

Specialty Retail
Founded 2024

Description

  • Own email and SMS as revenue channels and drive retention revenue, repeat purchase rate, and customer lifetime value.
  • Lead lifecycle marketing strategy across onboarding, conversion, post-purchase, win-back, and retention flows.
  • Continuously test, optimize, and expand automated customer journeys based on customer behavior.
  • Develop product education messaging that helps customers use and care for the cookware, reducing returns and confusion.
  • Analyze campaign, flow, offer, and segment performance to identify winning and losing messaging angles.
  • Translate performance insights into clear recommendations on what to test, scale, revise, or stop.
  • Own the relationship with the email/SMS agency by setting priorities, reviewing deliverables, and holding them accountable.
  • Review and approve copy and creative before launch and run regular performance reviews.
  • Manage deliverability, sender reputation, inbox placement, segmentation, suppression, and list hygiene.
  • Build the campaign calendar around inventory, launches, and seasonal moments, and present reporting and forecasts to the CMO.

Requirements

  • 4+ years of email/SMS marketing experience in DTC e-commerce.
  • Proven experience owning retention performance for an 8-figure brand.
  • Demonstrated success improving repeat purchase rate and customer lifetime value.
  • Strong understanding of deliverability, sender reputation, and segmentation.
  • Experience managing an agency or vendor directly.
  • Strong analytical skills and comfort making strategic decisions from data.
  • Experience with Klaviyo, Triple Whale, Shopify, and Google Analytics (GA4).
  • Experience with KnoCommerce or similar post-purchase survey and attribution tools.
  • Background in kitchen, home, or premium physical products is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Associate, Marketing & Growth

Axios 251-1K Internet Software & Services

Axios Live is hiring a strategic marketer to lead audience growth and lifecycle marketing for its Essential events portfolio, driving attendee acquisition, engagement, retention, and reporting across local and national events.

CRM CSS Email Marketing HTML HubSpot Segment
1 day, 16 hours ago

Lifecycle Marketing Associate, Frisbee

Attain 1-10 Distributors

Attain is hiring a Lifecycle Marketing Associate to own lifecycle campaigns for its mobile rewards app, Frisbee, across email, push, and in-app messaging to improve retention and engagement.

CSS Email Marketing HTML
2 days, 15 hours ago

Customer Marketing Manager

Filevine 251-1K Specialized Consumer Services

Filevine is seeking a Customer Marketing Manager to own post-sale customer advocacy, lifecycle engagement, and expansion efforts for its legal AI platform.

Google Tag Manager HubSpot
2 days, 16 hours ago

Senior Retention Manager

Everyday Dose 1-10 Hotels, Restaurants & Leisure

Everyday Dose is hiring a Senior Retention Manager to own and execute the retention roadmap for its fast-growing D2C subscription business, driving onboarding, loyalty, lifecycle, and conversion initiatives.

Email Marketing
2 days, 16 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers