Head of Product Marketing

1 month, 4 weeks ago
Full-time
Lead
Product Management

Pion

Pion is a marketing/advertising and verification company focused on helping brands attract, engage, verify, and convert Gen Z and other closed consumer groups. It describes itself as a growth partner and verification expert built on 20 years of youth marketing experience, originally starting with Student Beans in 2005, and says the broader Pion brand was born in January 2024.

Marketing and advertising
201-500
Founded 2005

Description

  • Own the product go-to-market and positioning strategy for Pion’s products.
  • Research the market, monitor competitors, and define ICPs and personas across SaaS, Affiliate, and Media.
  • Partner with Product, Marketing, and Sales teams to shape a B2B/B2C strategy that supports company OKRs.
  • Work with Sales and Sales Enablement to gather client feedback and maintain a feedback loop to Product teams.
  • Partner with Product Managers to define product features and value propositions.
  • Build foundational messaging frameworks and marketing narratives for Pion’s products.
  • Write and produce external marketing assets, including website copy, LinkedIn content, customer emails, and top-of-funnel campaigns.
  • Own messaging consistency and narrative for major external events such as Pioneer and YMS.
  • Track market perception of the Pion brand, products, and positioning.
  • Translate market insights into messaging blueprints that Sales Enablement can use for collateral.

Requirements

  • Proven experience marketing a complex portfolio of products.
  • SaaS, Media, and/or Affiliate network experience is highly preferred.
  • Elite copywriting and communication skills with the ability to turn technical features into benefit-driven messaging.
  • Strong curiosity for market dynamics, competitor movements, and buyer psychology.
  • Demonstrated success partnering with Product Management to extract value and with Sales Enablement to hand off messaging.
  • Ability to operate strategically while being hands-on as an individual contributor.
  • Experience driving product marketing metrics such as revenue, website traffic, reach, engagement, and win rates.
  • Experience using tools such as Gong is preferred.
  • Experience working across both B2B and B2C contexts is preferred.

Benefits

  • Competitive salary.
  • 30 days annual leave plus bank holidays.
  • Remote-first working environment with up to 180 days working from abroad, subject to approval.
  • Flexible working hours with a choice of start and finish times.
  • Monthly wellness allowance, gym memberships, access to mental health first aiders, and a health cash plan.
  • £200 work-from-home setup allowance.
  • Commitment to personal development and career growth, including coaching workshops and progression plans.
  • Access to partnership discounts with major brands such as Google, Apple, GymShark, Domino's, and Uber.

Interested in this position?

Apply directly on the company website

Apply Now

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