Vice President Product & Solution Marketing

3 weeks, 1 day ago
Full-time
Lead
Product Management
Ping Identity

Ping Identity

Ping Identity provides cloud-based identity management software that enables organizations to secure and streamline user access to applications and data, ensuring a seamless experience for employees, partners, and customers in a digital environment.

IT Services
1K-5K
Founded 2002

Description

  • Lead market and category vision by tracking security trends, competitive shifts, and emerging identity opportunities.
  • Define buyer personas, customer journeys, and category narratives that shape market perception.
  • Partner with the CEO and executive team to set long-term market direction, especially around Identity for AI.
  • Own company-wide positioning, differentiated value propositions, and scalable messaging frameworks.
  • Develop launch strategies, solution handbooks, sales knowledge transfer plans, and integrated launch frameworks.
  • Lead naming, branding alignment, and solution packaging strategy across products and industries.
  • Drive go-to-market planning for major product and solution launches with Product, Marketing, Sales, and Partners.
  • Establish launch dashboards and post-launch analytics to measure success and inform prioritization.
  • Partner with Sales leadership to improve deal velocity, win rates, and competitive displacement.
  • Lead win/loss analysis, product growth diagnostics, and lifecycle/sunset communication strategies.
  • Build partner marketing strategy and align partner GTM with Ping’s broader go-to-market plan.
  • Develop and grow the Product and Solution Marketing team and talent model.

Requirements

  • 15+ years of experience in Product Marketing, Solution Marketing, or Category Marketing leadership.
  • Strong preference for experience in Identity, Cybersecurity, or Enterprise Technology.
  • Experience operating at $1B+ scale is preferred.
  • Demonstrated ability to define or redefine a category narrative.
  • Proven experience working directly with the CEO and board-level stakeholders.
  • Ability to translate macro trends such as AI and regulation into strategic positioning.
  • Experience connecting messaging to pipeline outcomes and enterprise sales complexity.
  • Analytical rigor in go-to-market prioritization and performance evaluation.
  • Ability to develop high-performance Product Marketing talent and repeatable frameworks across the lifecycle.

Benefits

  • Base salary range of $194,686 to $275,000 plus bonus.
  • Flexible, collaborative work environment.
  • Generous PTO and holiday schedule.
  • Parental leave.
  • Progressive healthcare options.
  • Retirement programs.
  • Education reimbursement.
  • Commuter offset for specific locations.

Interested in this position?

Apply directly on the company website

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