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Event Marketing & Programs Manager

3 weeks ago
United States
Full-time
Mid Level
Marketing Manager
Sales and Business Development
Digital Marketing Email Marketing Social Media Marketing
Apply Now
PerformYard

PerformYard

PerformYard offers customizable and flexible performance management software designed to enhance employee reviews, goal setting, and feedback processes, thereby driving revenue growth and improving overall employee performance for organizations.

Professional Services
51-250
Founded 2013
View All Jobs 11

Description

  • Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars.
  • Develop and run integrated marketing programs that support demand generation, pipeline growth, upsell, and brand awareness.
  • Partner with marketing and sales teams to create campaigns and programs that drive revenue outcomes.
  • Amplify field programs through digital channels, including email, paid media, and social campaigns.
  • Track, measure, and report on campaign performance using KPIs such as MQLs, demos, pipeline, revenue, and ROI.
  • Execute lead nurture and follow-up strategies with lifecycle marketing, SDRs, account managers, and account executives.
  • Attend trade shows and events to promote the product and generate demos for the sales team.
  • Set campaign goals, define metrics, analyze results, and recommend optimizations after campaigns.
  • Evaluate and grow partner demand generation opportunities and build relationships with vendors and associations.
  • Use a data-driven approach to create high-performing programs that support new business and expansion opportunities.

Requirements

  • 3+ years of field marketing experience in a B2B SaaS or technology company.
  • Strong campaign orchestration experience, including persona and buying cycle knowledge.
  • Experience evolving marketing programs based on performance data, sales feedback, and business understanding.
  • Willingness to travel monthly, sometimes multiple times per month.
  • Enterprise-level sales experience.
  • Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
  • Experience managing trade shows, field events, and executive roundtables with measurable success.
  • Strong analytical skills and the ability to optimize campaign performance using data-driven insights.
  • Excellent communication and collaboration skills for cross-functional work with sales, product marketing, and demand generation teams.
  • Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
  • Ability to prioritize and manage multiple initiatives, campaigns, and deliverables simultaneously.
  • Self-motivated and able to work independently with minimal supervision.

Benefits

  • Medical, dental, and vision health insurance with HSA plan.
  • Disability insurance.
  • 401(k) plan.
  • Generous PTO.
  • Paid holidays.
  • 100% remote position, now and forever.

Interested in this position?

Apply directly on the company website

Apply Now

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