RemoteLeaf Logo
Log in Sign up

Senior Director, Lifecycle Marketing/Retention

2 weeks, 1 day ago
Anywhere
Full-time
Executive
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now
Pendulum Therapeutics

Pendulum Therapeutics

Pendulum Therapeutics is a biotechnology company focused on reinventing health through the microbiome. They offer a range of products including Pendulum Metabolic Daily, Pendulum Akkermansia, Pendulum Glucose Control, and Pendulum Butyricum to improve ...

Pharmaceuticals
51-250
Founded 2012
$121M raised
View All Jobs 3

Description

  • Set the strategic roadmap and quarterly OKRs for lifecycle marketing with clear impact on retention and revenue.
  • Lead end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers.
  • Own customer experiences across email, SMS, push/in-app, logged-in web, doorstep, and loyalty programs.
  • Build frameworks for automated, segmented, and personalized customer journeys at scale.
  • Own multi-step lifecycle flows and campaigns, including welcome, onboarding, replenishment, VIP treatment, churn prevention, and re-engagement.
  • Drive automation, dynamic segmentation, content personalization, and lifecycle experimentation.
  • Define lifecycle KPIs, measure performance, and translate data into actionable retention and value insights.
  • Partner with Demand and Supply teams to inform forecasting using lifecycle data and insights.
  • Collaborate with Brand, Content, Product, CX, Commercial, and HCP teams to align messaging with brand, regulatory, and customer needs.
  • Leverage and help shape the lifecycle tech stack and vendor ecosystem, including ESP, CRM, CDP, and experimentation tools.
  • Directly manage the Lifecycle Marketing Director and lead the cross-functional retention group.

Requirements

  • 8–12+ years of experience in lifecycle/CRM or subscription marketing.
  • 4+ years in senior leadership roles such as Director or Senior Director.
  • Experience leading retention efforts for a consumer subscription or DTC brand, preferably in health-oriented industries.
  • Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and SQL/analytics partnerships.
  • Deep practical experience building email and SMS programs, marketing automation, lifecycle flows, and personalization at scale.
  • Strong knowledge of deliverability, ESPs, CDPs, and orchestration tools.
  • Track record of partnering with Brand, Creative, Growth, Product, and CX teams in matrixed environments.
  • Experience as a people manager, including hiring and coaching.
  • Experience working in fast-paced, lean, collaborative environments is preferred.
  • Health-oriented consumer brand experience is preferred.

Benefits

  • $220,000–$250,000 salary range.
  • Medical, dental, and vision coverage.
  • Commuter benefits.
  • Life and short-term disability insurance.
  • Company 401(k) match.
  • Flexible time off (FTO).
  • Equity.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Pavago

Email Marketing Specialist

Pavago IT Services

Our client is hiring a remote Email Marketing Specialist to manage end-to-end email campaigns that nurture leads, improve engagement, and drive measurable revenue.

Kenya South Africa Full-time Junior Email Marketing Manager
CRM CSS DNS Google Analytics HTML HubSpot Looker Mailchimp Salesforce
2 hours, 6 minutes ago
Hire Hawk

Email Marketing & Lifecycle Manager (Remote) | Philippines

Hire Hawk

HireHawk is seeking a remote Email Marketing & Lifecycle Manager to own retention marketing across email and SMS for eCommerce clients, with the goal of improving revenue, customer lifetime value, and campaign performance through hands-on execution and optimization.

Philippines Full-time Mid Level Email Marketing Manager
$19k-$23k
Copywriting E-commerce Email Marketing Shopify
16 hours, 5 minutes ago
Weekday

Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

Weekday 11-50 Construction & Engineering

TogetherLight Inc. is hiring a remote Marketing Specialist to optimize new user onboarding, landing pages, and re-engagement flows across its dating, visa, and travel businesses.

India Full-time Junior Email Marketing Manager Growth Marketing Manager
$24k-$60k
Copywriting CRM Email Marketing JavaScript UI Design
1 day, 4 hours ago
Bryan Johnson - State Farm Insurance Agent

Director, Lifecycle Marketing

Bryan Johnson - State Farm Insurance Agent Diversified Financial Services

Blueprint is hiring a Director of Lifecycle Marketing to lead owned-channel programs that turn leads into first-time buyers and buyers into repeat, loyal customers across the full customer journey.

United States Full-time Lead Email Marketing Manager
$170k-$215k
Email Marketing
1 day, 12 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers