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Product Marketing & GTM Lead

1 hour, 34 minutes ago
Pakistan
Full-time
Senior
Product Marketing Manager
Product Management
Copywriting Email Marketing HubSpot Mixpanel Notion Webflow
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 382

Description

  • Own the end-to-end go-to-market strategy for multiple SaaS products.
  • Develop launch plans, including target audiences, ICPs, positioning, messaging, acquisition channels, and onboarding journeys.
  • Lead product launches from pre-launch through post-launch optimization.
  • Recruit beta users and build the initial user base through outbound and community-led outreach.
  • Create and manage launch campaigns, landing pages, waitlists, email sequences, announcements, and onboarding flows.
  • Write and optimize copy for landing pages, emails, outreach, product messaging, and onboarding communications.
  • Run growth experiments across acquisition and activation, then analyze performance and iterate quickly.
  • Document launch learnings, customer feedback, campaign results, and growth experiments into reusable GTM playbooks.
  • Coordinate launch timelines, campaigns, and stakeholders across Product A and Product B.
  • Build systems for beta onboarding, activation, engagement, retention, and repeatable growth.

Requirements

  • 4–8 years of experience in GTM strategy, product marketing, growth marketing, demand generation, or product launches.
  • Proven experience launching at least one B2B SaaS product from concept to market.
  • Experience working in an early-stage startup environment.
  • Preferred experience as an early team member at a company with employee #1–5.
  • Strong hands-on experience with SaaS product launches, growth campaigns, positioning, copywriting, outbound outreach, demand generation, beta acquisition, and customer onboarding.
  • Experience building scalable GTM playbooks and launch systems.
  • Strong project management, prioritization, and multi-workstream management skills.
  • Excellent written and verbal English communication skills.
  • Strong analytical and experimentation mindset.
  • Preferred experience with venture-backed or high-growth startups, PLG, founders/executive teams, lifecycle marketing, community-led growth, SaaS growth loops, and user onboarding.
  • Familiarity with HubSpot, Apollo, Webflow, Notion, Google Analytics 4 (GA4), or Mixpanel is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. client business hours.
  • High autonomy and decision-making ownership.
  • Opportunity to be the first GTM hire.
  • Chance to launch two SaaS products from the ground up.
  • Direct work with startup leadership.
  • Clear progression opportunities into Head of Growth, GTM Director, VP of Marketing, or startup growth leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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