RemoteLeaf Logo
Log in Sign up

Senior Integrated Marketing Manager,Wishlist

25 minutes ago
United States
Full-time
Senior
Marketing Manager
Product Management
Email Marketing
Apply Now
Babylist

Babylist

Babylist is the ultimate universal baby registry and marketplace, simplifying baby gear shopping with expert guidance and community support.

Internet Software & Services
251-1K
Founded 2011
$41M raised
View All Jobs 12

Description

  • Own the integrated go-to-market strategy for every Wishlist moment, including feature launches, seasonal pushes, and campaign activity.
  • Lead user research, market sizing, and journey mapping to become the expert on the Wishlist user.
  • Direct editorial and content work needed to bring each marketing plan to life.
  • Build and maintain the integrated GTM plan in lockstep with the product squad's roadmap.
  • Brief Brand & Creative, Growth channels, Corporate Communications, and Content/Social on finished plans for execution.
  • Create the internal playbook for the Wishlist user and product, including competitive analysis and market opportunity analysis.
  • Own the customer marketing value proposition for Wishlist across all channels it touches.
  • Report progress and blockers to marketing leadership and iterate plans based on performance.
  • Drive measurable growth in Wishlist adoption and be accountable for outcomes, not just campaign activity.
  • Partner closely with product and marketing stakeholders to create a single point of collaboration and faster GTM ways of working.

Requirements

  • Senior-level experience in integrated marketing with success leading through influence.
  • Experience building user-focused marketing strategies using UX insights, analytics, and custom research.
  • Consumer marketing experience planning across email, push, SMS, paid, and site simultaneously.
  • Product marketing background with the ability to turn a feature roadmap into a customer story and sequencing plan.
  • Proven track record of driving business growth through cross-functional partnership.
  • Ability to direct editorial and content work without owning the creative function.
  • Comfort working in ambiguity and building plans from insight rather than a formal brief.
  • Strong comfort using AI in daily work to improve speed and output.
  • Experience leading through influence in a highly cross-functional, IC role.
  • Bonus: experience with competitive analysis, market sizing, and measuring creative effectiveness.

Benefits

  • $143,800 to $191,700 starting salary.
  • Target 20% annual bonus.
  • Competitive equity.
  • Company-paid medical, dental, and vision insurance.
  • Retirement savings plan with company matching and flexible spending accounts.
  • Generous paid parental leave and PTO.
  • Remote work stipend for your home office.
  • Perks supporting physical, mental, and emotional health, parenting, childcare, and financial planning.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Boulevard

Event Marketing Manager

Boulevard 251-1K Diversified Consumer Services

Boulevard is hiring an Event Marketing Manager to own the planning, execution, and performance of in-person events and field marketing programs that support its appointment-based self-care business platform.

United States Full-time Mid Level Marketing Manager Project Manager
$72k-$85k
Asana CRM Email Marketing Salesforce Social Media Marketing
55 minutes ago
NetDocuments

Director, Product & Segment Marketing Manager

NetDocuments 251-1K IT Services

NetDocuments is hiring a Director, Product & Segment Marketing to lead product marketing across legal customer segments and drive go-to-market strategy for its legal technology platform.

United States Full-time Lead Product Marketing Manager Product Strategist
$220k-$245k
Content Marketing
55 minutes ago
MyFitnessPal

Lead, Brand Marketing

MyFitnessPal 10K-50K Health Care Providers & Services

MyFitnessPal is hiring a Brand Marketing Lead to own brand campaigns, agency partnerships, and brand governance across a consumer health app.

United States Full-time Senior Marketing Manager Marketing Strategist
$110k-$175k
1 hour, 25 minutes ago
Pavago

Product Marketing & GTM Lead

Pavago IT Services

Pavago is hiring a remote Go-to-Market (GTM) Lead to own the launch and early growth of two SaaS products, driving them from concept through traction and scalable growth.

Pakistan Full-time Senior Product Marketing Manager
Copywriting Email Marketing HubSpot Mixpanel Notion Webflow
1 hour, 25 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers