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Director, Product & Segment Marketing Manager

3 weeks, 6 days ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Content Marketing
Apply Now
NetDocuments

NetDocuments

NetDocuments is a leading provider of document and email management solutions for legal firms and departments. Established in 1998, NetDocuments offers a secure, compliant, and cloud-based platform that enables businesses to create, secure, manage, acc...

IT Services
251-1K
Founded 1998
$30M raised
View All Jobs 3

Description

  • Define and execute differentiated go-to-market strategies for strategic, large, midsize, and small law firms as well as corporate legal departments.
  • Own product messaging, positioning, value propositions, and thought leadership across the NetDocuments product portfolio.
  • Analyze the legal technology market, segment dynamics, buyer personas, product-market fit, and emerging trends.
  • Lead competitive intelligence efforts, including competitor monitoring, win-loss analysis, and competitive positioning.
  • Develop and maintain a voice of the customer through research, advisory boards, and field feedback.
  • Support sales enablement by creating briefing documents, battle cards, training presentations, pitch decks, case studies, and sales plays.
  • Drive product launch strategy and cross-functional execution with product, sales, content, and demand generation teams.
  • Partner on marketing content and campaign execution across collateral, events, webinars, and demand generation.
  • Work with analysts, associations, and influencers to strengthen NetDocuments’ market position.
  • Lead, mentor, and develop a team of product marketers and build a data-driven performance culture.

Requirements

  • 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software.
  • 3+ years of experience managing or leading marketing teams.
  • Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals.
  • Demonstrated ability to set annual and quarterly plans, prioritize projects, and drive execution.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations (preferred).
  • Experience marketing AI-powered, data-driven, or cloud platform products (preferred).
  • Understanding of the legal technology landscape, including document management, eDiscovery, compliance, legal operations, and AI for legal (preferred).
  • Experience working with government and public sector markets (preferred).
  • MBA or JD preferred.

Benefits

  • Compensation range of $220,000 - $245,000 including bonus.
  • Cash compensation may include base salary, on-target earnings, and variable pay where applicable.
  • Some roles may qualify for overtime pay.
  • Hybrid and remote work options indicated by #LI-HYBRID and #LI-REMOTE.

Interested in this position?

Apply directly on the company website

Apply Now

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