RemoteLeaf Logo
Log in Sign up

Director, Product & Segment Marketing Manager

1 month, 2 weeks ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Content Marketing
Apply Now
NetDocuments

NetDocuments

NetDocuments is a leading provider of document and email management solutions for legal firms and departments. Established in 1998, NetDocuments offers a secure, compliant, and cloud-based platform that enables businesses to create, secure, manage, acc...

IT Services
251-1K
Founded 1998
$30M raised
View All Jobs 4

Description

  • Define and execute differentiated go-to-market strategies for strategic, large, midsize, and small law firms as well as corporate legal departments.
  • Own product messaging, positioning, value propositions, and thought leadership across the NetDocuments product portfolio.
  • Analyze the legal technology market, segment dynamics, buyer personas, product-market fit, and emerging trends.
  • Lead competitive intelligence efforts, including competitor monitoring, win-loss analysis, and competitive positioning.
  • Develop and maintain a voice of the customer through research, advisory boards, and field feedback.
  • Support sales enablement by creating briefing documents, battle cards, training presentations, pitch decks, case studies, and sales plays.
  • Drive product launch strategy and cross-functional execution with product, sales, content, and demand generation teams.
  • Partner on marketing content and campaign execution across collateral, events, webinars, and demand generation.
  • Work with analysts, associations, and influencers to strengthen NetDocuments’ market position.
  • Lead, mentor, and develop a team of product marketers and build a data-driven performance culture.

Requirements

  • 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software.
  • 3+ years of experience managing or leading marketing teams.
  • Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals.
  • Demonstrated ability to set annual and quarterly plans, prioritize projects, and drive execution.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations (preferred).
  • Experience marketing AI-powered, data-driven, or cloud platform products (preferred).
  • Understanding of the legal technology landscape, including document management, eDiscovery, compliance, legal operations, and AI for legal (preferred).
  • Experience working with government and public sector markets (preferred).
  • MBA or JD preferred.

Benefits

  • Compensation range of $220,000 - $245,000 including bonus.
  • Cash compensation may include base salary, on-target earnings, and variable pay where applicable.
  • Some roles may qualify for overtime pay.
  • Hybrid and remote work options indicated by #LI-HYBRID and #LI-REMOTE.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

AKQA

Group Strategy Director - Freelance

AKQA 5K-10K Media

AKQA, part of WPP, is seeking a freelance Group Strategy Director to lead CX and digital strategy for a major financial services client, guiding product and experience initiatives from opportunity definition through delivery.

United States Contract Executive Product Strategist
$260k-$312k
21 hours, 28 minutes ago
Edelman Financial Engines

Product Marketing Associate

Edelman Financial Engines 1K-5K Capital Markets

Edelman Financial Engines is seeking a Product Marketing Associate to help its Employee Planning Marketing team turn employee insights into positioning, messaging, and multichannel programs that connect people with relevant financial products and services.

United States Full-time Mid Level Product Marketing Manager
$72k-$96k
Copywriting
2 days, 20 hours ago
Influ2

Senior Product Marketing Manager

Influ2 51-250 Professional Services

Influ2 is hiring a Senior Product Marketing Manager to shape the positioning, launches, sales enablement, and customer adoption of its contact-level ABM platform for enterprise and mid-market customers.

United States Full-time Senior Product Marketing Manager
HubSpot Salesforce
3 days, 20 hours ago
Really Great Reading

Director, Product Marketing & Go-to-Market

Really Great Reading 11-50 Diversified Consumer Services

Really Great Reading is seeking a Director of Product Marketing & Go-to-Market to connect its literacy products with educators, district leaders, and sales teams while leading launches, market strategy, and customer growth initiatives.

United States Canada Lead Product Marketing Manager
3 days, 21 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers