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Performance Marketing Specialist

14 hours, 50 minutes ago
South Africa, Kenya
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Digital Marketing Email Marketing Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Salesforce SEO
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 357

Description

  • Build, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, display, and retargeting platforms.
  • Manage budgets, bids, targeting, audiences, placements, and campaign delivery across multiple accounts.
  • Optimize campaigns to improve ROAS, CPL, CPA, CPC, CTR, and conversion rates.
  • Test ad copy, creative assets, audiences, calls-to-action, and landing pages.
  • Analyze funnel performance and identify conversion bottlenecks, messaging gaps, and landing-page friction.
  • Implement, validate, and troubleshoot GA4, Google Tag Manager, Meta Pixel, conversion tracking, and attribution systems.
  • Monitor campaign dashboards and prepare weekly reports with performance insights and optimization recommendations.
  • Collaborate with marketing, design, content, sales, and leadership teams on integrated acquisition initiatives.
  • Identify profitable scaling opportunities and reallocate budgets based on performance data.

Requirements

  • 3+ years of hands-on paid media or performance marketing experience.
  • Practical experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Proven ability to reduce CPA and CPL, improve ROAS, increase conversion rates, and scale profitable campaigns.
  • Strong knowledge of PPC, conversion tracking, attribution, retargeting, funnel optimization, and audience targeting.
  • Hands-on experience with GA4, Google Tag Manager, Meta Pixel, and reporting dashboards.
  • Strong analytical, problem-solving, written, and verbal English communication skills.
  • Ability to work independently during U.S. business hours.
  • Experience with lead generation, e-commerce paid media, retargeting funnels, or significant advertising budgets preferred.
  • Experience managing multiple advertising accounts or client portfolios preferred.
  • Familiarity with HubSpot, Salesforce, Marketo, marketing automation platforms, or relevant advertising certifications preferred.
  • Completion of a required Spark Hire introductory video.

Benefits

  • Full-time, fully remote position.
  • Work aligned with U.S. time zones.
  • High autonomy and direct ownership of paid media performance.
  • Opportunity to manage and scale significant campaign budgets across multiple platforms.
  • Career progression toward Senior Performance Marketing Specialist, Paid Media Manager, Growth Marketing Manager, or Performance Marketing Lead.

Interested in this position?

Apply directly on the company website

Apply Now

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