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Performance Marketing Manager

19 hours, 37 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager HubSpot Instagram API LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 701

Description

  • Build, launch, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, and X Ads.
  • Develop full-funnel B2B lead generation strategies and align campaigns with landing pages and marketing funnels.
  • Own campaign architecture, audience targeting, conversion tracking, and budget allocation.
  • Write, test, and refine ad copy, campaign messaging, creatives, and bidding strategies.
  • Monitor daily performance and implement ongoing optimizations to improve CTR, CPC, CPL, CPA, ROAS, and CVR.
  • Run structured A/B tests across creatives, headlines, audiences, bidding strategies, and landing pages.
  • Track, audit, and troubleshoot analytics, pixels, attribution models, GTM, and UTM structures.
  • Build performance reports, interpret data, and present actionable business recommendations.
  • Analyze funnel performance, identify bottlenecks, and improve landing page conversion rates and retargeting.
  • Collaborate with Marketing, Sales, Content, and Design teams to support growth and demand generation initiatives.

Requirements

  • 3+ years of hands-on experience in Performance Marketing or Paid Media.
  • Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong experience driving B2B lead generation and pipeline growth.
  • Deep understanding of PPC strategy, audience targeting, retargeting, funnel optimization, and attribution models.
  • Advanced experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking implementation.
  • Ability to independently build campaigns, launch tracking, optimize performance, and report results.
  • Strong ad copywriting and testing skills.
  • Experience with HubSpot, Salesforce, or Marketo is preferred.
  • Experience managing multiple client accounts or large advertising budgets is preferred.
  • Google Ads and Meta certifications are preferred.

Benefits

  • Fully remote role with U.S. time zone working hours.
  • Opportunity to own paid acquisition strategy across multiple digital channels.
  • Direct impact on lead generation and business growth.
  • High-performance, data-driven marketing environment.
  • Opportunity to work with modern advertising platforms and analytics tools.
  • Long-term career growth with paths into senior growth and leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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