Senior Manager, Performance

2 hours, 47 minutes ago
Senior
Marketing and Growth
WPP Media

WPP Media

WPP Media is the global media collective of WPP plc, recognized as the world's largest media agency network. Headquartered in New York City, WPP Media operates in over 80 international markets, managing more than $60 billion in media investments. The company focuses on delivering intelligent growth for brands in the AI era by unifying data, people, and technology. WPP Media offers a range of services, including media planning and buying, campaign activation, influencer marketing, and data strategy. Their proprietary technology platforms, such as WPP Open and Open Media Studio, enhance marketing planning and execution. The company serves enterprise brands and global marketing organizations, providing scalable, data-driven solutions to meet their advertising needs.

marketing & advertising
10001+
Founded 2011

Description

  • Develop media plans with the planning team across social, search, and programmatic platforms.
  • Monitor and optimize active campaigns to improve performance and efficiency.
  • Track, report, and analyze campaign results, then provide insights and recommendations.
  • Partner with analytics and media buying teams to interpret data and refine strategies.
  • Manage media campaign budgets and timelines across multiple platforms.
  • Translate complex media concepts into clear language for clients.
  • Build and maintain strong client relationships through regular communication and service.
  • Stay current on trends and technologies in social, search, and programmatic media.
  • Implement A/B testing frameworks to improve strategies and tactics.
  • Ensure compliance with platform guidelines and best practices.

Requirements

  • Minimum 6 years of relevant experience in digital planning and performance marketing.
  • Strong background in digital planning and execution across social, search, and programmatic media.
  • Technical command of multi-platform search optimization, including SEM, SEO, AEO, and GEO.
  • Proven experience with tag management systems and data governance.
  • Strong analytical skills and data-driven decision-making ability.
  • Proficiency with analytics tools such as GA4, MMP, CAPI, and CRM integrations.
  • Hands-on experience with major ad platforms such as Google, Meta, TikTok, and DV360.
  • Knowledge of non-biddable digital platforms is a plus.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong technical skills, attention to detail, and problem-solving ability.
  • Good interpersonal skills for building client and media partner relationships.
  • Ability to work collaboratively with cross-functional teams.
  • A test-and-learn mindset focused on innovation.

Benefits

  • Access to global WPP Media and WPP networks for learning and professional growth.
  • Opportunities to grow networks and learn at the cutting edge of marketing and advertising.
  • Employee resource groups for community and support.
  • Frequent in-office events recognizing team wins and sharing thought leadership.
  • Holiday and milestone celebrations.

Interested in this position?

Apply directly on the company website

Apply Now

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