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Senior Growth Lead - Conversion Rate & Landing Page Optimization (Remote in USA)

3 hours, 2 minutes ago
United States
Full-time
Senior
Digital Marketing Manager
Design and User Experience
Hotjar Shopify Webflow
Apply Now
PetLab Co.

PetLab Co.

PetLab Co. specializes in formulating premium dog dental products, probiotics, and allergy support solutions, designed by veterinarians and nutritionists to promote oral health and overall well-being in pets.

Food Products
51-250
Founded 2018
View All Jobs 5

Description

  • Own conversion rate and average order value performance across product pages, landing pages, quiz funnels, listicles, advertorials, and offer pages.
  • Build and launch landing pages end to end, from concept and copy direction to structure and implementation.
  • Run a continuous testing program with hypotheses, A/B and multivariate tests, post-test analysis, and documented learnings.
  • Improve message-match between ads and page experience across traffic segments and funnel types.
  • Design offer architecture to lift AOV through bundles, subscriptions, upsells, cross-sells, order bumps, and pricing tests.
  • Direct conversion-focused copy development with AI and the internal copy team, including headlines, CTAs, social proof, and objection handling.
  • Use AI to synthesize research, critique pages, generate variants, and accelerate experimentation.
  • Collaborate with paid media to align pages with traffic sources and ad angles.
  • Report on performance, communicate results, and recommend next actions.

Requirements

  • 5+ years in DTC growth or CRO, ideally in supplements, health/wellness, beauty, or another high-velocity consumer category.
  • Proven record of measurably improving conversion rate and average order value at scale.
  • Hands-on experience building landing pages with tools such as Replo, Unbounce, Shogun, Webflow, Funnelish, or custom builds.
  • Strong direct-response copy judgment with knowledge of hooks, angles, offer framing, and objection handling.
  • Current daily fluency with AI tools such as Claude or ChatGPT, including prompt workflows and research synthesis.
  • Solid analytical skills with GA4 or equivalent, A/B testing platforms, statistical significance basics, and heatmap/session recording tools like Hotjar or Clarity.
  • Deep understanding of paid social traffic dynamics across cold, retargeting, pre-sold, and curiosity/tease traffic.
  • Experience with quiz funnels and personalization is preferred.
  • Shopify ecosystem experience, including themes, apps, checkout optimization, or headless, is preferred.
  • Subscription or recurring revenue model experience is preferred.
  • Experience using AI for creative production, such as image or video variants for page assets, is preferred.
  • Familiarity with agentic AI workflows such as Claude Code or similar is preferred.

Benefits

  • $110k–$165k base salary plus bonus and discretionary performance bonus.
  • 20 days PTO plus company holidays.
  • Medical, vision, and dental insurance.
  • Short-term and long-term disability insurance.
  • Life insurance.
  • 401(k).
  • Remote work.
  • Monthly internet stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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